Claap for Product Marketing teams

Craft razor-sharp positioning & messaging
using real sales calls and customer insights.

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Trusted by 10,000+ sales reps who chose speed, adoption, and fair pricing over legacy tooling.

How it works?

Struggling to access prospect & customer conversations at scale? Want to optimize your Go-To-Market strategy and actions to drive results?

Capture GTM insights

Automatically track objections, feature requests, and messaging gaps from all prospects and customers calls to refine your positionning.

Craft powerful messages

Unify messaging across Sales, Marketing & Product teams delivering messages that actually resonates or using real customer quotes

Share this intelligence

Automate Competitive Intelligence: instantly update competitor battlecards based on real sales conversations and AI-powered insights.

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3 reasons product marketing teams love us

Capture the Voice of the Customer at Scale

- Listen deeply to your customers' voice across sales and support conversations.

- Extract actionable feedback from calls, chats, meetings and emails.

- Spot trends and patterns in real-time to refine your Go-to-Market strategy.

Turn Insights into Messages that convert

- Fuel positioning and narrative with authentic customer input.

- Let customer conversations shape powerful messaging that truly resonates.

- Create marketing campaigns and contents that address customer pain points with precision.

Align & Empower All Teams

- Unify your messaging across sales, marketing, and product teams for consistent communication.

- Empower teams with real objections, feature requests and competitive insights.

- Drive collaboration across departments to ensure everyone is on the same page.

Claap? It's sick.

Alejandro Salinas

Sr Account Executive

Since we plugged Claap in, every call is captured without a bot killing the vibe. The AI coaching scores my calls and tells me exactly where I lost the deal. I've shaved ten days off my sales cycle just by knowing which questions to ask.

Barbara Bergeaud

COO

After every call, our CRM updates itself: deal scores, next steps, custom fields, all filled in. The workload after a meeting was cut in half overnight. My team finally trusts the pipeline data because it comes straight from the conversations.

James Gibson

General Manager

We plugged Claap into our outbound stack through MCP and our conversion rates jumped almost overnight. Every lost call became a warm lead again. We doubled the number of deals coming from that channel.

Customer Verbatims

Craft hyper-relevant messaging based on customers' language to drive more pipeline.

Competitive Intelligence Hub

Track emerging or surging competitors and see how your best reps rise to the challenge.

Campaign Optimization

Refine your marketing strategy with customer feedback to ensure your messaging always hits the mark.

Compelling Testimonials

Easily extract customer stories from sales calls to build impactful case studies.

Bring the voice of the customer into your daily tools.

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USE CUSTOMER FEEDBACK TO DRIVE GROWTH

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