🎭Ramp Trainer
Turns closed deals into voice roleplays where an AI plays the buyers your reps will meet.
▤ 6 fieldsInstall
Claap for Product Marketing teams
Craft razor-sharp positioning & messaging from every sales conversation, with the win themes, objections, and customer quotes your AI agents surface automatically.
- EU hosting
- GDPR
- SOC 2 Type II
- No training on your data
Claap for Product Marketing Teams
Capture GTM insights
Meetings
🎬All meetings👤My meetings✂️My video clips🌶️SPICED Scoring📞Cold Call Scoring💡Product Feedback+
Title
Owner
Source
Date
Channel
Labels
Type
Visser & Co · Discovery
Sam M.Online
Today
Sales meetings
Discovery
meeting
Northwind · Security review
Léa P.Online
Today
Sales meetings
Negotiation
meeting
Aurelia Pharma · On-site visit
Sam M.In person
Yesterday
Field sales
Demo
meeting
Halden Group · Renewal call
Jonas D.Phone
Yesterday
Customer Success
Check-in
meeting
Brackman & Voss · CFO demo
Léa P.Online
Yesterday
Sales meetings
Demo
clip
Meridian Care · Discovery
Mara K.Online
2 days ago
Sales meetings
Discovery
meeting
Kessler Retail · Pricing call
Sam M.Online
2 days ago
Sales meetings
Negotiation
meeting
Otava Systems · Intro call
Jonas D.Phone
3 days ago
Sales meetings
Qualification
meeting
Lindqvist Media · Follow-up
Mara K.Email
3 days ago
Sales meetings
Discovery
meeting
Aurelia Pharma · Legal review
Sam M.Online
4 days ago
Sales meetings
Negotiation
meeting
Visser & Co · DiscoveryRecording
Sam
Anneke
PieterNo bot joined the call
Craft powerful messages
Agents
👤My agents🔍Discover+
📊Win/Loss Analyzer
A weekly readout comparing won and lost qualification scores, and ranking the reasons.
▤ 8 fieldsInstall
🤝Sales → CS Handover
A one-page handover per closed deal: stakeholders, commitments, success criteria, risks.
▤ 9 fieldsInstall
🗂️Sales Deck Builder
A branded, prospect-specific deck, pulling pains, quotes and pricing context from the calls.
▤ 5 fieldsInstall
💬Objection Dashboard Builder
Scattered objections become a monthly dashboard: verbatim quotes, trends, coaching insights.
▤ 3 fieldsInstall
📣Sales Meetings Daily Recap
A Slack recap each morning of yesterday's calls, with objections and competitor mentions.
▤ 4 fieldsInstall
🛡️Battlecard Generator
Competitor battlecards grounded in real prospect quotes and checked against your docs.
▤ 5 fieldsInstall
🏆Customer Story Writer
A customer story page per won deal: quotes, ROI metrics, deal timeline, ready to publish.
▤ 7 fieldsInstall
🚀Customer Onboarding Deck Builder
Persona-specific onboarding decks per closed-won deal, grounded in the CRM record.
▤ 6 fieldsInstall
Agent Gallery
Win/Loss Analyzer8 fieldsInstall
Prompt
A weekly readout comparing won and lost qualification scores, and ranking the reasons.
A readout in SlackWeekly
Share this intelligence
Deals
🗂️All deals🎯Open🏆Won❌Lost📊MEDDPICC⚖️Win-Loss Deals💰High value deals+
Deal
Deal owner
Stage
Amount
Next stepAI
ObjectionsAI
Decision dateAI
BBrackman & VossBrackman
Negotiation
€150,000
Second demo for the CFO
Rollout
29 Sep
KKessler RetailKessler
Closed Won
€125,000
Kick-off with the enablement lead
Pricing
14 Aug
NNorthwind LogisticsNorthwind
Proposal
€120,000
Send the DPA to legal
SecurityDPA
12 Sep
MMeridian CareMeridian
Negotiation
€110,000
Map the current tooling
Timing
4 Oct
OOtava SystemsOtava
Negotiation
€98,000
Agree the pilot scope
Pricing
30 Sep
AAurelia PharmaAurelia
Qualification
€95,000
Loop in the RevOps lead
ProcurementTiming
1 Nov
VVisser & CoVisser
Proposal
€88,400
Security review, then pricing
PricingSeat count
24 Sep
HHalden GroupHalden
Discovery
€74,200
Confirm the renewal owner
Budget
Not set
LLindqvist MediaLindqvist
Discovery
€66,400
Share the security pack
Security
14 Oct
One field, four readers
objectionAI
Seat count · paying for licences nobody uses
Written once, from the call. Never re-derived.
Read by
The Deals boardfilterYour CRMpropertyReportscountClaude, over MCPquery
Capture the Voice of the Customer at Scale
Agents
👤My agents🔍Discover+
🎭Ramp Trainer
Turns closed deals into voice roleplays where an AI plays the buyers your reps will meet.
⚡ 128◷ 2m▤ 6 fields
📊Win/Loss Analyzer
A weekly readout comparing won and lost qualification scores, and ranking the reasons.
⚡ 94◷ 11m▤ 8 fields
🤝Sales → CS Handover
A one-page handover per closed deal: stakeholders, commitments, success criteria, risks.
⚡ 61◷ 25m▤ 9 fields
🗂️Sales Deck Builder
A branded, prospect-specific deck, pulling pains, quotes and pricing context from the calls.
⚡ 52◷ 1h▤ 5 fields
💬Objection Dashboard Builder
Scattered objections become a monthly dashboard: verbatim quotes, trends, coaching insights.
⚡ 88◷ 3h▤ 3 fields
📣Sales Meetings Daily Recap
A Slack recap each morning of yesterday's calls, with objections and competitor mentions.
⚡ 143◷ 8m▤ 4 fields
🛡️Battlecard Generator
Competitor battlecards grounded in real prospect quotes and checked against your docs.
⚡ 76◷ 40m▤ 5 fields
🏆Customer Story Writer
A customer story page per won deal: quotes, ROI metrics, deal timeline, ready to publish.
⚡ 44◷ 2h▤ 7 fields
🚀Customer Onboarding Deck Builder
Persona-specific onboarding decks per closed-won deal, grounded in the CRM record.
⚡ 37◷ 5h▤ 6 fields
🔍Keyword Researcher
Turns what buyers actually say on calls into the SEO keywords you should own.
⚡ 29◷ 6h▤ 3 fields
Sales Meetings Daily Recap · run 143
- 08:00ReadYesterday's calls · 7 meetings
- 08:01Found3 objections, 2 competitors named
- 08:01WroteRecap with deep links to each timestamp
- 08:02PostedSlack · #revenue
Every run logged, every field traceable to the call it came from.
Runs on
Meeting ends trigger
No human step none
Turn Insights into Messages that convert
Emails
📨All emails📤Sent⏳Awaiting reply+
Subject
Contact
Deal
Direction
When
Status AI
Recap · security review and next steps
AVAnneke Visser
Visser & Co
Sent
2h ago
Awaiting reply
Re: DPA and sub-processor list
RHRuth Halvorsen
Northwind Logistics
Received
4h ago
Replied
Pilot scope, as discussed
RSRiikka Salo
Otava Systems
Sent
Yesterday
Opened
Re: pricing for 40 seats
IBIlse Brackman
Brackman & Voss
Received
Yesterday
Replied
Following up on the on-site
PNPaul Ndiaye
Meridian Care
Sent
2 days ago
Awaiting reply
Intro to your RevOps lead?
NcNo contact yet
Aurelia Pharma
Sent
2 days ago
No reply
Re: renewal owner
NiNot identified
Halden Group
Sent
3 days ago
No reply
Security pack attached
NLNils Lindqvist
Lindqvist Media
Sent
3 days ago
Opened
Kick-off dates
TKTomas Kessler
Kessler Retail
Received
4 days ago
Replied
Received · 4h ago
Re: DPA and sub-processor listMatched
FromRuth Halvorsen
Landed onNorthwind Logistics
Matched on the participants, not on anyone forwarding it.
Email Sync
Capture On
Matched through HubSpot
First sync 12 months back
Align & Empower All Teams
Deals
🗂️All deals🎯Open🏆Won❌Lost📊MEDDPICC⚖️Win-Loss Deals💰High value deals+
Deal
Deal owner
Stage
Amount
Next stepAI
ObjectionsAI
Decision dateAI
BBrackman & VossBrackman
Negotiation
€150,000
Second demo for the CFO
Rollout
29 Sep
KKessler RetailKessler
Closed Won
€125,000
Kick-off with the enablement lead
Pricing
14 Aug
NNorthwind LogisticsNorthwind
Proposal
€120,000
Send the DPA to legal
SecurityDPA
12 Sep
MMeridian CareMeridian
Negotiation
€110,000
Map the current tooling
Timing
4 Oct
OOtava SystemsOtava
Negotiation
€98,000
Agree the pilot scope
Pricing
30 Sep
AAurelia PharmaAurelia
Qualification
€95,000
Loop in the RevOps lead
ProcurementTiming
1 Nov
VVisser & CoVisser
Proposal
€88,400
Security review, then pricing
PricingSeat count
24 Sep
HHalden GroupHalden
Discovery
€74,200
Confirm the renewal owner
Budget
Not set
LLindqvist MediaLindqvist
Discovery
€66,400
Share the security pack
Security
14 Oct
Deal · Visser & Co
8properties writtenSynced to CRM
Next stepAI
Security review, then pricing
Economic buyerAI
Anneke Visser · CFO
Written to HubSpot+6 more
Customer Verbatims
Craft hyper-relevant messaging based on customers' language to drive more pipeline.
Competitive Intelligence Hub
Track emerging or surging competitors and see how your best reps rise to the challenge.
Campaign Optimization
Refine your marketing strategy with customer feedback to ensure your messaging always hits the mark.
Compelling Testimonials
Easily extract customer stories from sales calls to build impactful case studies.
10,000+
sales reps run their deals on Claap
50%
higher win rates, typically within the first quarter
2x
faster onboarding for new reps
