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Claap for Product Marketing teams

Craft razor-sharp positioning & messaging from every sales conversation, with the win themes, objections, and customer quotes your AI agents surface automatically.

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Claap for Product Marketing teams
G2 Leader, Mid-Market, Spring 2026G2 High Performer, Summer 2026
G2480+ reviews on G2
  • GDPR
  • SOC 2 Type II
  • No training on your data

Claap for Product Marketing Teams

Capture GTM insights

Meetings

Title
Source
Recording
Jemra · Win-loss interview
Zoom
RecordingTranscribed
Kalvo · Customer advisory call
Google Meet
Transcribed
Lusko · Churn interview
Teams
Transcribed
Mendra · Discovery
Zoom
Transcribed
Norvo · Feature feedback
Google Meet
Transcribed
Ovra · Demo
Teams
Transcribed
AlexInesTeun
22:40 / 47:33

Interview recorded, no bot

Craft powerful messages

Agents

Build battlecards from what prospects say about competitors

Creating agentAgent created

Battlecard Generator

Competitor battlecards grounded in real prospect quotes and checked against your docs.

Sam M.76

Objection Dashboard Builder

Scattered objections become a monthly dashboard: verbatim quotes, trends, coaching insights.

Léa P.88

Customer Story Writer

A customer story page per won deal: quotes, ROI metrics, deal timeline, ready to publish.

Jonas D.44

Battlecard GeneratorAPP10:00Slack#product-marketingNew battlecard: buyers compare us on rollout time, not price.6 quotes from 4 calls this week.

Share this intelligence

Fields

Name
Object
Usage
Use case
Meetings
1,204 runs·1 view
Competitor mentions
Meetings
931 runs·4 readers
Feature requests
Meetings
864 runs·2 views
Pricing reaction
Deals
512 runs·1 view
Persona
Contacts
1,630 runs·2 views
Churn reason
Companies
96 runs·1 view

Competitor mentions is read by

Battlecard GeneratorEvery Monday

NotionBattlecards

Slack#competitive

ClaudeOver MCP

Capture the Voice of the Customer at Scale

Agents

Objection Dashboard BuilderRanks the objections buyers raise, with the quotes behind them.ActivateActive

Triggers

On a scheduleEvery Monday at 9:00

Tools

SlackSend messages

Objection Dashboard BuilderAPP#product-marketing · 9:00Top objection this week: rollout time, on 14 calls. Price dropped to #3.

Turn Insights into Messages that convert

Contacts

Contact
Last interaction
Company
Lina Berg
Call · Oct 7
Kordo
Anneke Visser
Demo · Oct 2Win reason · just now
Dorsa
Omar Haddad
Email · Oct 5
Pivra
Jonne Virta
Meeting · Oct 1
Nordby
Clara Weiss
Call · Sep 29
Mavu
Ines Duarte
Email · Sep 26
Gildo

GmailRe: Why we picked you

Anneke Visser · Dorsa

Honestly, it came down to the CRM sync.

Tagged: win reason

Align & Empower All Teams

Deals

Deal
Feature request
Competitor
Objection
Marlo - Enterprise Plan
Salesforce sync
Incumbent tool
Price per seat
Velto - Pro Plan
WritingMobile app
WritingNone named
WritingRollout time
Rivvo - Expansion
API access
In-house tool
Security
Pinwell - Enterprise Plan
SSO
Two vendors
Price per seat
Bramly - Pro Plan
Slack digest
None named
Change management
Fennix - Enterprise Plan
Custom fields
Incumbent tool
Data residency

HubSpotVelto - Pro PlanUpdated by Claap

Feature requestMobile app

CompetitorNone named

ObjectionRollout time

Customer Verbatims

Craft hyper-relevant messaging based on customers' language to drive more pipeline.

Competitive Intelligence Hub

Track emerging or surging competitors and see how your best reps rise to the challenge.

Campaign Optimization

Refine your marketing strategy with customer feedback to ensure your messaging always hits the mark.

Compelling Testimonials

Easily extract customer stories from sales calls to build impactful case studies.

10,000+

sales reps run their deals on Claap

50%

higher win rates, typically within the first quarter

2x

faster onboarding for new reps

USE CUSTOMER FEEDBACK TO DRIVE GROWTH

Book a demoStart for free