Claap for Product Marketing teams

Craft razor-sharp positioning & messaging
using real sales calls and customer insights.

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Trusted by 1,000+ high-growth companies to drive sales excellence

How it works?

Struggling to access prospect & customer conversations at scale? Want to optimize your Go-To-Market strategy and actions to drive results?

Capture GTM insights

Automatically track objections, feature requests, and messaging gaps from all prospects and customers calls to refine your positionning.

Craft powerful messages

Unify messaging across Sales, Marketing & Product teams delivering messages that actually resonates or using real customer quotes

Share this intelligence

Automate Competitive Intelligence: instantly update competitor battlecards based on real sales conversations and AI-powered insights.

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3 reasons product marketing teams love us

Capture the Voice of the Customer at Scale

- Listen deeply to your customers' voice across sales and support conversations.

- Extract actionable feedback from calls, chats, meetings and emails.

- Spot trends and patterns in real-time to refine your Go-to-Market strategy.

Turn Insights into Messages that convert

- Fuel positioning and narrative with authentic customer input.

- Let customer conversations shape powerful messaging that truly resonates.

- Create marketing campaigns and contents that address customer pain points with precision.

Align & Empower All Teams

- Unify your messaging across sales, marketing, and product teams for consistent communication.

- Empower teams with real objections, feature requests and competitive insights.

- Drive collaboration across departments to ensure everyone is on the same page.

Claap? It's sick.

James Gibson

General Manager

We managed to cut 20% of our meetings with Claap. It’s been instrumental to balance efficient meetings for creative review and culture with recorded videos for overall efficiency, async working across time zones, collaboration, and a record of agreements.

Barbara Bergeaud

COO

I think it was really a game changer. Everything is easier and you waste less time. The workload after a call where you need to prepare things and think through what you have to do was divided in two.

Alejandro Salinas

Sr Account Executive

I've managed to shorten my sales cycle because I replace 30-minute meetings with prospects with three five-minute videos. I've literally seen ten days just fall off of that process and allow me to go quicker.

Customer Verbatims

Craft hyper-relevant messaging based on customers' language to drive more pipeline.

Competitive Intelligence Hub

Track emerging or surging competitors and see how your best reps rise to the challenge.

Campaign Optimization

Refine your marketing strategy with customer feedback to ensure your messaging always hits the mark.

Compelling Testimonials

Easily extract customer stories from sales calls to build impactful case studies.

Bring the voice of the customer into your daily tools.

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