How Join clones their top sales reps with Claap
What You'll Learn
Discover how Join transformed its sales operations using Claap, streamlining workflows, enhancing team collaboration, and improving customer engagement—all while reducing admin overhead.
✔ Optimized Sales Workflows – How Join replaced Modjo with Claap to simplify call recording, review processes, and training.
✔ Enhanced Collaboration & Training – How AI summaries, commenting, and Slack integration boosted team efficiency.
✔ Stronger Client Engagement – How async video updates helped nurture prospects, onboard customers, and improve retention
How Join Uses Claap
The Challenge: Scaling Sales Operations Without Increasing Costs
Join, a fast-growing SaaS platform helping e-commerce businesses connect with consumers through Web Stories, was scaling rapidly. With 2.5 million+ monthly views and a growing client base including L’Oréal, Garnier, and Carrefour, sales efficiency was critical.
For Co-Founder & CEO Jonathan Szwarc, the biggest challenge was ensuring his sales team could streamline operations while maintaining high performance and engagement. Hiring and motivating new salespeople, reducing admin work, and keeping operational costs down were top priorities.
Initially, the team used Modjo for call recording and sales coaching but found it too expensive. They needed a cost-effective, easy-to-use alternative to document meetings, train new hires, and enhance collaboration across sales and customer success.
To me, when something is not recorded or written, it doesn’t exist
The Solution: Switching to Claap for Seamless Call Recording & Team Collaboration
After evaluating alternatives, Join made a company-wide switch to Claap—starting from the product and tech teams and expanding to the entire sales organization.
Why Claap?
Key features and benefits Join wanted to amplify their sales reps.
✅ One-click recording: Sales reps could quickly record meetings without extra steps
✅ AI-powered summaries: Eliminated the need to rewatch full calls, allowing managers to focus on key insights
✅ Slack integration: Made recordings easily accessible for follow-ups and training
✅ Transparent collaboration: Sales managers could review, comment, and coach in real-time.
“Salespeople are strange animals. If recording a call isn’t easy, they won’t do it. With Claap, it’s one click, you record, and you’re done.”
The Impact: Faster Sales Cycles, Higher Engagement, and Stronger Coaching
🚀 Increased Sales Efficiency
Join’s sales team eliminated hours of admin work, focusing instead on closing deals. Managers could jump to critical moments in calls, accelerating decision-making.
When I arrive on a call, I can jump into the part that interests me the most. I can sit down with a sales rep and focus on closing or negotiations
🎯 More Effective Sales Training & Coaching
With Claap, Szwarc and his leadership team could easily review calls, leave comments, and provide real-time feedback to improve performance.
I do a lot of call reviews. It’s so easy to comment, put an emoji, and say, ‘Good point on that topic’ or ‘You should phrase it differently'
🔥 Better Prospect Engagement & Client Retention
Sales reps used Claap to nurture prospects between meetings, keeping momentum without extra calls. They also built a library of product demos, making customer onboarding smoother.
When we don’t have a recorded Claap, we create one and send it to the client. It’s far more effective than an email
📊 Stronger Team Motivation & Accountability
With Slack integration, every sales call appeared in the team’s channel, encouraging reps to stay proactive.
Seeing calls pop up in Slack pushes the team. When you see your colleagues closing deals, you want to do more
The Takeaway: A Simple Yet Powerful Sales Stack
Beyond cost savings, Claap became the single source of truth for sales, customer success, and internal communication.
Today, Join uses Claap across all teams for recording hiring calls, customer support interactions, and product demos.
We wanted everyone to use the same tool. Now, it’s not just the sales team—it’s customer success, hiring, and more
By switching to Claap, Join successfully streamlined sales operations, improved coaching, and boosted prospect engagement—all while reducing costs.
Key Wins with Claap
✔ One-click call recording for instant documentation
✔ AI summaries to speed up reviews & decision-making
✔ Slack integration for team-wide transparency
✔ Stronger collaboration across sales, customer success, and product
✔ More engaged, motivated sales reps
For Join, Claap wasn’t just a tool—it became an integral part of their sales playbook, driving efficiency, clarity, and growth.