Claap for Sales Teams
Close Deals, Not Tabs. Supercharge your sellers to 2x their performance with AI-driven insights, personalized coaching, and deeper customer relationships.
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Trusted by 1,000+ high-growth companies to drive sales excellence
How it works?
Struggling to understand your pipeline? Missing key insights from sales calls? Unsure if your reps are top performers, using the best frameworks to qualify, listen, and close? Finding it hard to coach at scale?
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Track Critical Deal Moments
Automatically capture buyer sentiment, objections, and competitor mentions across all sales interactions. Claap analyzes them to uncover patterns that impact close rates and revenue.

Turn Insights into Revenue
Fuel your Go-To-Market strategy, execution, and predictable revenue with real-time insights into your pipeline, repeatable playbooks of proven tactics, and shared winning strategies.
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Scale Team Performance
Speed up ramp-up and training with videos of best practices and top sales conversations, plus AI-powered coaching. Save 30 min per call to double your team’s pipeline capacity.
4 reasons Sales & Revenue teams love us
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Close More Deals, Faster
- Turn conversation AI insights into strategic actions that move deals forward and personalize every relationship.
- Gain full pipeline visibility by capturing key moments across all customer interactions.
- Detect buying signals automatically and sync them effortlessly with your CRM - saving manual admin tasks.


Win Against Competition
- Spot and address competitor mentions or market trends before they derail your deals.
- With 70% of lost deals showing early warning signs, Claap gives you the visibility to counter objections proactively.
– Access an always-up-to-date, AI-powered playbook with winning responses for objections, feature comparisons, and competitor talk.

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Onboard & coach 2x Faster
- Turn real sales calls and best moments into training modules with on-demand learning playlists.
– Help new reps adopt winning behaviors from day one; no need for endless shadowing.
– Review every call with AI-powered coaching and scoring based on your proven playbook. Build a team of A-players.


Align Teams Around Revenue
- Break down silos between Sales, Marketing, Product, and Customer Success.
- Share customer insights instantly to ensure every team understands what's happening in the market. and align on the "Voice of the Customer".
- Transform scattered deal intelligence into coordinated action plans to maximize win rates and deal size.

Claap? It's sick.
We managed to cut 20% of our meetings with Claap. It’s been instrumental to balance efficient meetings for creative review and culture with recorded videos for overall efficiency, async working across time zones, collaboration, and a record of agreements.
I think it was really a game changer. Everything is easier and you waste less time. The workload after a call where you need to prepare things and think through what you have to do was divided in two.
I've managed to shorten my sales cycle because I replace 30-minute meetings with prospects with three five-minute videos. I've literally seen ten days just fall off of that process and allow me to go quicker.
Deal Acceleration
Spot and address bottlenecks in your sales process to move deals forward faster.

Market Intelligence Hub
Track emerging competitors or feature requests. See how your top performers rise to the challenge—so you can replicate their success.

Personalized Selling
Tailor your sales strategy with prospect insights, full deal history, and AI-driven advice to ensure every pitch resonates.

Winning Playbooks
Use Claap AI to extract winning tactics from your calls and build playbooks that scale.

Adopted by teams.
Adapted for all profiles.
more revenue. Coach & forecast effectively.
1. Gain full pipeline health visibility. Spot deal blockers with AI-powered insights and prioritize what matters
2. Train A-players with targeted coaching. Provide data-backed feedback at scale based on real conversations, not gut-feelings.
3. Build repeatable sales processes. Share winning patterns from your top performers and turn them into proven playbooks.

More deals. More fun. Less admin.
1. Eliminate admin work. Save 30 min per call with AI auto notes, CRM updates, and smart follow-ups.
2. Sell like a star, Smash your quota. Access winning tactics from top performers. Get real-time guidance to tailor your pitch.
3. Receive AI-powered coaching during and after calls to improve and close more deals.
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predictable growth. sales excellence.
1. Turn conversation intelligence into revenue. Quickly analyze sales interactions, identify patterns, and improve close rates.
2. Share deal intelligence. Align stakeholders and drive smarter revenue decisions with key insights.
3. Train and coach - at scale. Onboard reps 2x faster, turn them into all-stars with AI-powered coaching and curated training from top calls.
