How ScorePlay halved sales admin & boosted sales-product alignment with Claap

What You'll Learn

• How ScorePlay cut post-meeting admin by 50% with Claap.
• How Claap improved sales-product alignment for a smoother workflow.
• How automated transcripts and AI summaries transformed their sales process.

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How ScorePlay Uses Claap

Scaling Sales with Smarter Communication

ScorePlay, the all-in-one media hub for sports, knew that building a high-performance team required an efficient, scalable toolstack.

As a fast-growing, remote-first company, they needed a solution to streamline communication between sales and product teams while reducing administrative overhead.

Their initial setup with Loom wasn’t enough—recordings were scattered, insights got lost, and follow-ups became a burden.

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The Challenge: Lost Information and Inefficient Workflows

With a global team and two offices in New York and Lisbon, ScorePlay struggled with disjointed workflows.

Sales calls were being recorded, but insights weren’t easily shared. They needed a solution that would:

• Capture every customer interaction without extra admin work.
• Provide structured insights to keep sales and product teams aligned.
• Eliminate unnecessary follow-ups by answering recurring questions asynchronously.

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The Solution: Claap for Smarter Sales and Product Alignment

Claap transformed ScorePlay’s workflow by offering:

• Reliable call recording & AI summaries: No more manual note-taking—key insights were instantly captured and shared.
• Asynchronous Q&A: Sales teams answered customer questions efficiently without scheduling extra meetings.
• Seamless Notion integration: Recorded calls and insights were stored in a central knowledge base, making collaboration effortless.

Claap was a game changer. Instead of rewatching long calls or relying on memory, we had structured insights at our fingertips

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The Impact: 50% Less Admin, More Time for Sales

By automating call documentation and making insights instantly accessible, ScorePlay saw an immediate impact:

• 50% reduction in post-meeting admin—sales teams focused on selling, not note-taking.
• Stronger alignment between sales & product—faster iteration and improved customer experience.
• Fewer unnecessary meetings—async video responses replaced redundant calls.

With Claap, ScorePlay didn’t just improve efficiency—they built a smarter, more agile way to collaborate.

Now, every sales call feeds into a structured, transparent process that drives growth and innovation.

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