Sales coaching software that scores every call.

Software that scores a sales team’s calls against its method and points each manager to the rep and the skill to coach, at a scale no manager reaches by listening alone. Some tools add AI roleplay to practise before the call. Claap coaches on real customer calls, once they end.

AI sales coaching uses AI to do the listening a manager cannot: it transcribes each call, checks it against the team’s criteria and flags what to work on. The manager still runs the coaching conversation. In Claap, every score links to the moment in the call it came from.

No. Claap coaches after the call: it scores the recording and shows the manager what to work on. It does not prompt reps during the call and does not simulate buyers for practice. Teams that want roleplay usually add a dedicated practice tool next to call scoring.

Claap and Gong score recorded customer calls on criteria the team writes, and link the feedback to the call. Hyperbound is built around AI roleplay and adds call scoring on its Perform plan. Enablement platforms mostly train reps outside customer calls.

Claap transcribes each recorded call, answers every criterion from the transcript and links each answer to the passage it came from. The rep sees the score with the moment that explains it. The manager sees which criterion trails the team average. Feedback arrives once the call has ended.

Yes. Claap imports recorded calls from Aircall, Ringover, Allo and lemlist VoIP, and audio capture records calls from any other dialer. A dialer call then sits in Claap like a video call: transcribed, searchable and scored on the same criteria, so a phone-first team is coached on its real calls.

Conversation intelligence records and analyses sales calls for every use: CRM fields, forecasting, coaching. Sales coaching software is the coaching part of that, or a separate practice tool. Claap does both on the same record, so a call scored for coaching also fills the CRM.

Yes. You write each criterion as a question with an answer format, such as a 0 to 5 rating. MEDDIC, MEDDPICC, BANT and SPICED ship as templates you can edit, and SPIN, Challenger or an in-house method are written the same way. Each role can have its own criteria.

On Claap, call scoring and AI coaching are part of the Business plan at $60 per seat per month on annual billing, and people who only watch calls use a free Basic licence. Gong and Hyperbound publish no seat price and quote on request.

Claap has a free Basic plan with the Chrome extension, a basic AI summary and the Claap MCP, capped at 10 recordings per user. It lets you record real calls and try the workflow; call scoring starts on Business. Some roleplay tools offer free prebuilt scenarios.

Claap transcribes 99+ languages, and criteria run on the transcript whatever the language of the call. A manager coaching reps in French, German and English keeps one set of criteria for the whole team.