Claap turns every sales conversation into structured, agent-ready data. No bot in the call, set up in 5 minutes, from $32/user/month.
Free trial · No credit card · 4.8/5 on G2 (400+ reviews)
No bot, no implementation project, no platform fee. AI scorecards on every call. Conversation data structured per deal and account. The Claap MCP for your AI agents. From $32/user/month.
500+ reps. Six-figure tooling budget. Reps living in Salesforce all day. Gong is the most battle-tested vendor in the category (6,400+ G2 reviews). The price of entry: a 3+ month implementation and a 3-year contract.
As of June 2026. Competitor figures from published pricing data and public product documentation.
A folder of call reports. You open them one by one.
A queryable Smart Table. Pivot across all of them at once.
Claap structures every call into queryable fields: competitor, SPICED score, churn risk, whatever you track. Define a field once and Claap backfills your whole call history, then slice by rep, deal, company or quarter.
Gong only tells you whether a topic came up, and on which call. No queryable layer underneath.
Four filters at once: rep, product, stage, time. Gong's trackers point you to the calls, not the dimensions inside them, so you get a folder to review by hand. Claap surfaces each as a column and the average is already aggregated. Two seconds, no manual review.
Cross-deal competitive intelligence in seconds. Gong's trackers flag the mention. To find the argument you used in response, you replay every clip one by one. Claap already structures it: competitor, who raised it, your argument. Filter, done.
Retroactivity. Add three AI fields ("pain match for the new release?", "loss reason", "champion still warm?") and Claap backfills six months of closed-lost deals in minutes. The sorted re-engagement list is ready before your next call. With Gong, those fields only apply to calls created after you define them.
No bot tile in the meeting. No setup for reps. Claap records natively on Zoom, Meet and Teams, captures phone calls from Aircall and Ringover, and pulls in the email threads around every deal. Every conversation, captured from day one.
Define any AI field (budget, decision-maker, competitor, risk) and reshape it whenever your process changes. Fields aggregate per meeting, per deal and per account, sync to HubSpot or Salesforce, and a new field backfills your entire call history. That flexibility is what locked-in trackers and per-call notes can't do.
Connect Claude, ChatGPT or lemlist to Claap's MCP, in production since June 2025. Your agents pull competitor mentions, objections and commitments as structured fields, not 40-page transcripts. Faster answers, fewer hallucinations, lower token bills. As of June 2026, Gong's MCP is in beta.
A 20-rep team's first year: roughly $40,000–90,000+ on Gong including fees, versus $14,400 on Claap Business. Sources: published 2025 pricing data. Run your own numbers before signing anything with anyone, including us.
“What I was really hunting for was a call grader, something that could automate parts of coaching and help us scale consistency.”
Read the full story at claap.io/customers/skedda · G2 4.8/5 (400+ reviews)
Claap is the leading Gong alternative for fast-moving SMB and mid-market teams. No bot, no implementation project. AI scorecards on every call. Data structured per deal and account. A production MCP for AI agents since June 2025. $32–60/user/month, no platform fees.
Based on published 2025 pricing data: ~$108–120/user/month core, up to ~$250 bundled. Add platform fees of $5,000–50,000/year and implementation fees of $15,000–65,000. Contracts typically run 3 years. Exact pricing requires a sales quote.
As of June 2026, Gong's MCP support is in beta. Claap's MCP server has been in production since June 2025, giving AI agents like Claude direct access to structured conversation data.
Claap captures calls natively instead of sending a recording bot to join the meeting. Prospects see a normal call. Phone conversations are captured directly from Aircall or Ringover. Consent workflows are supported.
Yes. Claap sets up in about 5 minutes: calendar, conferencing, dialer. Migration support is included on Enterprise plans. Most teams run their first fully-captured calls the same day.
Yes. Claap is built in Europe and your conversation data is hosted in the EU, not the US like Gong. Claap is GDPR compliant and supports consent workflows for call recording across regions.
