Turn your sales conversations into trusted data for your AI agents.
Claap captures every call, meeting, and email, with no bot in the conversation, then turns them into follow-ups, CRM updates, forecasts, and coaching. The same structured data powers all your AI agents.
10,000+ sales reps run their deals on Claap.
Your sales conversations get recorded.
Almost none of them get used.
The answers live in your conversations.
Claap puts them all to work.
Everything
Your CRM
AI Agents
At Scale
Record everything.
Capture every sales conversation with zero blind spots. Multilingual transcription across 99+ languages. No gap, no friction.
From online meetings, calls, in-person conversations, and email, with no bot joining the call.
No-bot Recorder
99-language Transcript
Web Conferencing
VoIP
Mobile App
Email
Automatically enrich your CRM.
Claap's AI creates structured notes and updates properties (even custom fields) in your CRM. Scores deals against your methodology (SPICED, MEDDIC, BANT).
Zero manual entry. Your CRM finally reflects what actually happened on the call.
HubSpot
Salesforce
Attio
Pipedrive
Custom CRM
Activate your AI agents.
Claap's built-in agents score deals, draft follow-ups, and surface risks automatically.
Through MCP, the same structured data powers any external AI agent (Claude, ChatGPT, or lemlist) to fuel smarter outbound campaigns, generate decks, or build competitive battlecards in seconds.
Call Scoring & Coaching
Deal Scoring
Ask Anything
MCP
Coach at scale.
Scorecards and call reviews at scale give managers real visibility into rep performance.
Identify skill gaps, share best practices, and run enablement grounded in real calls, not gut feelings. Teams save 2-10 hours per person per week.
Actionable advice
Updated playbookTailored scoring
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"We plugged Claap into our outbound stack through MCP and our conversion rates jumped almost overnight. Our campaigns now pull real conversation data to reactivate prospects at exactly the right moment. Every lost call became a warm lead again. We doubled the number of deals coming from that channel."
Built for the AI Agent Era,
not just the dashboard era.
Basic recorders give you raw transcripts. Legacy platforms like Gong give you dashboards locked behind their UI. Claap gives you agent-ready data: pre-labeled, enriched, and open to any AI agent via MCP.
| Feature | Note-Takers | Gong & Co. | Claap |
|---|---|---|---|
| Sales-specific labeling | No | Yes | Yes |
| Deal and CRM enrichment | No | Yes | Yes |
| RAG-ready data pipeline | No | No | Yes |
| MCP connector for agents | No | No | Yes |
| Open API for workflows | Limited | Limited | Yes |
Claap? It's sick.
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Alejandro Salinas
Sr Account Executive
Since we plugged Claap in, every call is captured without a bot killing the vibe. The AI coaching scores my calls and tells me exactly where I lost the deal. I've shaved ten days off my sales cycle just by knowing which questions to ask.
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Barbara Bergeaud
COO
After every call, our CRM updates itself: deal scores, next steps, custom fields, all filled in. The workload after a meeting was cut in half overnight. My team finally trusts the pipeline data because it comes straight from the conversations.
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James Gibson
General Manager
We plugged Claap into our outbound stack through MCP and our conversion rates jumped almost overnight. Every lost call became a warm lead again. We doubled the number of deals coming from that channel.
All your questions. Answered.
How fast can I get started?
About 15 minutes for you and your team. Start on the free plan, no sales call needed. Want a guided tour instead? Book a demo, and we'll set you up live.
What does Claap actually do?
Four things. It records every sales conversation (meetings, calls, in person, email) with no bot. It enriches your CRM automatically: structured notes, custom fields, deal scores. It powers AI agents, both Claap's built-in ones and your own via MCP. And it coaches reps with scorecards built from real calls.
How many languages does transcription support?
100+ languages and accents, including English, French, Spanish, German, Portuguese, Italian, Dutch, Japanese, Mandarin, and Arabic. If your team sells in it, Claap almost certainly transcribes it. The full list is in our Help Center.
Do I need a bot in my meetings?
No. Claap captures meetings natively, so nothing joins your call and your buyers never see a recorder. You can also upload existing audio or video files (mp4, mov, wav and more) and record your screen with the Chrome extension or desktop app.
And if you ever want a visible recorder in the room, you can still invite Claap's bot to the call: your choice, per meeting.
What kind of companies use Claap?
B2B sales teams that live on calls: financial services, education, tech. From startup sales pods to enterprise revenue orgs, and field teams selling in person.
And while anyone on the team can record, watch, and comment, Claap is built for revenue teams: that's where it earns its keep.
Is Claap secure?
Claap is SOC 2 Type 2 certified and GDPR-compliant, with data residency options to match where you operate. Full security posture and audit reports are on our Trust Center.
How much does Claap cost?
Plans start at €24 per user per month, with a free plan to try it on real calls first. No opaque enterprise quote: the price is on the pricing page.
