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Claapby lemlist

G210,000+ sales reps run deals on Claap · 480+ G2 reviews

AI that fills your CRM and de-risks every deal.

Claap turns every meeting, call and email into trusted data your AI agents can use to keep your CRM accurate, catch deal risks early and scale your playbook.

Book a 30-min demoOr start for free
Trusted by revenue teams at

Trusted by revenue teams at

  • Revolut
  • Infopro Digital
  • Skello
  • Qonto
  • Dash0
  • TransferRoom
  • VIKTOR
  • Relesys
  • Le Wagon
  • Talentia Software
  • Payrails
  • Pandektes

10,000+ sales reps run their deals on Claap.

G2480+ reviews on G2
  • SOC 2 Type II
  • GDPR
  • No training on your data
G2 Leader, Mid-Market, Spring 2026G2 High Performer, Summer 2026
How it works
Capture

Capture every sales conversation

  • Record from your desktop without a bot, or add a visible bot if your team prefers.
  • Capture in-person meetings from the mobile app.
  • Bring dialer calls and emails into the same deal timeline.
Learn more: Capture every sales conversation

Meetings

Title
Source
Recording
Lumora · Discovery
Google Meet
RecordingTranscribed
Brightwell · Security review
Zoom
Transcribed
Payloop · Renewal call
Phone
Transcribed
Ventro · On-site visit
In person
Transcribed
Tessly · Pricing call
Google Meet
Transcribed
Oakline · Intro call
Zoom
Transcribed
SamAnnekePieter
14:22 / 32:10

No bot joined the call

CRM automation

It writes itself into your CRM.

  • Custom objects and fields, not just a summary dumped in a note.
  • Auto-classified by meeting type: Discovery, Demo, Negotiation.
  • You keep control of what syncs and when.
Learn more: It writes itself into your CRM.

Deals

Deal
Next step
Economic buyer
Budget
Fretly - Enterprise Plan
Second demo, CFO
Ilse Brackman
€150k
Lumora - Pro Plan
WritingSecurity review
WritingAnneke Visser
Writing40 seats
Payloop - Renewal 2027
Kick-off call
Tomas Kessler
€125k
Brightwell - Expansion
Send the DPA
Ruth Halvorsen
€120k
Tessly - Enterprise Plan
Map current tools
Paul Ndiaye
€110k
Oakline - Pro Plan
Pilot scoping
Eva Lind
€98k

HubSpotLumora - Pro PlanUpdated by Claap

Next stepSecurity review

Economic buyerAnneke Visser

Budget40 seats

Coaching & forecast

Score on your methodology

  • MEDDIC, MEDDPICC, BANT and SPICED ship ready to edit, or write your own criteria.
  • Different scorecards for AEs, SEs, and CS.
  • Risks and next steps land on the deal record the minute the call ends.
Learn more: Score on your methodology

Coaching

Deal
I — Identify Pain
M — Metrics
E — Economic Buyer
C — Champion
Fretly - Enterprise Plan
4/5
5/5
5/5
4/5
Lumora - Pro Plan
Scoring2/5
4/5
5/5
3/5
Payloop - Renewal 2027
5/5
5/5
4/5
4/5
Brightwell - Expansion
4/5
4/5
3/5
5/5
Tessly - Enterprise Plan
3/5
5/5
4/5
4/5
Oakline - Pro Plan
5/5
3/5
4/5
2/5

I — Identify Pain

2/5

“It’s fine for now, we just wish it were quicker.”

Anneke Visser · 14:22

AI agents

Activate your AI agents.

  • Run it from Claude or ChatGPT through the Claap MCP connector.
  • Or wire it through Zapier, Make, n8n or a webhook.
  • Deliver to Slack, your CRM, a deck, a dashboard or your CMS.
Learn more: Activate your AI agents.

Agents

Give your Agent responsibilities, workflows, or projects to manage

Creating agentAgent created

Win/Loss Analyzer

A weekly readout comparing won and lost qualification scores, and ranking the reasons.

Sam M.94

Sales Meetings Daily Recap

A Slack recap each morning of yesterday's calls, with objections and competitor mentions.

Léa P.143

Battlecard Generator

Competitor battlecards grounded in real prospect quotes and checked against your docs.

Jonas D.76

Win/Loss AnalyzerAPP9:00Slack#revenueThis week we lost 4 of 6 deals on security review.Won deals had it booked by the 2nd call.
Customer stories

Teams already running on Claap.

Weglot

Video testimonial · 3 min 45

We can query every meeting with every one of our customers, at any time. What used to take two weeks now takes three minutes.

Pierre Fertout

Chief Sales Officer, Weglot

Read the story
  • Weglot

    10+ hrs

    back per rep, every week

    Give every sales rep their week back.

    Read the story
  • Evaneos

    3 hrs

    saved per AM, per week

    Less admin after every account review, and churn risk visible earlier.

    Read the story
  • Ronspot

    26%

    higher deal value

    Signals extracted from calls turned into more valuable deals.

    Read the story
Also running on ClaapWeglotJoinSkeddaScorePlayChance
All customer stories
  • Skello
    Zero clicks for the reps, and Salesforce still fills itself. My sales team finally gets the deal context instead of a half-filled form.
    Vlad Coman

    Vlad Coman

    RevOps

  • WP SEO AI
    The ability to push structured insights directly into HubSpot fields is just incredible. It ensures accuracy and helps us track deal progress effortlessly.
    Pontus Bäckman

    Pontus Bäckman

    Head of RevOps

  • Infopro Digital
    For managers it is great: we spot what is not working straight away, and we can work on it very precisely with the advisors. Our coaching is more efficient.
    David Bonneau

    David Bonneau

    Site director

By role

The same conversations, read four different ways.

Intelligence Layer

Use your context layer for your own AI use cases.

Claap structures Competition, Objection and Feature Request fields before your agents use them. They retrieve labeled fields instead of parsing raw transcripts, leaving less room for hallucinations.

1Captured2Structured by Claap3Activates
  • Call
  • Desktop
  • Mobile
  • Email
  • Claude
  • ChatGPT
  • Dust
  • n8n
  • Mistral AI
2 · Context layerStructured sales context on every meeting, deal, company and contact
Switch

Switch recorders. Keep your history.

Most teams joining us are replacing something expensive, fragile, or both. We handle the move end to end.

  • Bring your history over.

    We migrate transcripts, recordings and metadata from Gong, Modjo, Fathom and Clari, so your history moves with you.

  • Built for regulated teams.

    GDPR, SOC 2 Type II, DPA on request. No training on your data. The requirements that block enterprise deals, handled.

  • Pay for how you actually work.

    Separate recorder and reviewer tiers, reassignable as your team changes. Fit high-turnover and mixed sales-plus-CS orgs without overpaying.

Frequently asked questions

How fast can I get started?

About 15 minutes for you and your team. Start on the free plan, no sales call needed. Want a guided tour instead? Book a demo, and we'll set you up live.

What does Claap actually do?

It records your calls, meetings and emails, then reads them: qualification fields, risks, next steps and a score against your methodology. Those land in your CRM on their own, and the same data is open to Claude, ChatGPT and any agent you build.

How many languages does transcription support?

99+ languages. Multilingual teams get the same quality of transcript, scoring and CRM fields as an English-speaking one.

Do I need a bot in my meetings?

No. Claap records Zoom, Google Meet and Microsoft Teams without joining as a participant, so nothing changes about how your calls feel. If your team prefers a visible bot, that is available on every plan too.

What kind of companies use Claap?

Revenue teams, from startups to enterprises: Qonto, Figures, Uberall, Revolut, Qogita, Surfe and ScorePlay among them. More than 10,000 sales reps run their deals on Claap.

Is Claap secure?

GDPR, SOC 2 Type II, and a DPA on request. Your data is never used to train models.

How much does Claap cost?

Basic is free. Pro is $32 and Business is $60 per user per month, billed annually. Enterprise is custom.

See it on your own pipeline.

A 30-minute demo on your real deals. Replacing another platform? Ask how we migrate your history.

Book a demoStart for free