Your sales conversations ready for humans and AI agents
AI agents that turn all your sales discussions into CRM enrichment, automated followups, sales coaching, or context for your own AI workflows.
Trusted by 10,000+ sales reps who chose speed, adoption, and fair pricing over legacy tooling.
Your Sales calls get recorded.
Almost none of it gets used.
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The answers live in your calls.
Claap puts them all to work.
Everything
Your CRM
AI Agents
At Scale
Record everything.
Capture every sales conversation with zero blind spots. Multilingual transcription across 99+ languages. No gap, no friction.
From online meetings, calls, in-person conversations, and email, with no bot joining the call.
No-bot Recorder
99-language Transcript
Web Conferencing
VoIP
Mobile App
Automatically enrich your CRM.
Claap's AI creates structured notes and updates properties (even custom fields) in your CRM. Scores deals against your methodology (SPICED, MEDDIC, BANT).
Zero manual entry. Your CRM finally reflects what actually happened on the call.
HubSpot
Salesforce
Attio
Pipedrive
Custom CRM
Activate your AI agents.
Claap's built-in agents score deals, draft follow-ups, and surface risks automatically.
Through MCP, the same structured data powers any external AI agent (Claude, ChatGPT, or lemlist) to fuel smarter outbound campaigns, generate decks, or build competitive battlecards in seconds.
Call Scoring & Coaching
Deal Scoring
Ask Anything
MCP
Coach at scale.
Scorecards and call reviews at scale give managers real visibility into rep performance.
Identify skill gaps, share best practices, and run enablement grounded in real calls, not gut feelings. Teams save 2-10 hours per person per week.
Actionable advice
Updated playbookTailored scoring
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"We plugged Claap into our outbound stack through MCP and our conversion rates jumped almost overnight. Our campaigns now pull real conversation data to reactivate prospects at exactly the right moment. Every lost call became a warm lead again. We doubled the number of deals coming from that channel."
Built for the AI Agent Era,
not just the dashboard era.
Basic recorders give you raw transcripts. Legacy platforms like Gong give you dashboards locked behind their UI. Claap gives you agent-ready data: pre-labeled, enriched, and open to any AI agent via MCP.
| Feature | Note-Takers | Gong & Co. | Claap |
|---|---|---|---|
| Sales-specific labeling | No | Yes | Yes |
| Deal and CRM enrichment | No | Yes | Yes |
| RAG-ready data pipeline | No | No | Yes |
| MCP connector for agents | No | No | Yes |
| Open API for workflows | Limited | Limited | Yes |
Claap? It's sick.
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Alejandro Salinas
Sr Account Executive
Since we plugged Claap in, every call is captured without a bot killing the vibe. The AI coaching scores my calls and tells me exactly where I lost the deal. I've shaved ten days off my sales cycle just by knowing which questions to ask.
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Barbara Bergeaud
COO
After every call, our CRM updates itself: deal scores, next steps, custom fields, all filled in. The workload after a meeting was cut in half overnight. My team finally trusts the pipeline data because it comes straight from the conversations.
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James Gibson
General Manager
We plugged Claap into our outbound stack through MCP and our conversion rates jumped almost overnight. Every lost call became a warm lead again. We doubled the number of deals coming from that channel.
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Nicolas Bressy
The best meeting recording solution! Super easy to set up. Claap reduces the need for manual work drastically.
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Vincent Costiou
Great to automatically extract key takeways and next steps from my client calls! Super easy to use.
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Julien Duhaubois
Great all-in-one video recording tool. Provides a very convenient solution for meetings recording + video recording, at a much better price that alternative options
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Pierre-Marie Mogenet
Completely changing how we collaborate and run user research, for the best. Top quality transcript, AI templates, great collaborative features.
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Morgane Suignard
The best tool that gets better every month!!I can easily go back to specific time of an hour long conversation and share specific moment with my boss to have his insight.
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Hugo Owen
Best tool for meeting recaps. User friendly and easy to setup.
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Anne-Sybille Pradelle
Amazing experience, perfect product for our team. The transcript and recap (based on templates) are really accurate.
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Barbara Bergeaud
I think it was really a game changer. Everything is easier and you waste less time. The workload after a call where you need to prepare things and think through what you have to do was divided in two.
James Gibson
We managed to cut 20% of our meetings with Claap. It’s been instrumental to balance efficient meetings for creative review and culture with recorded videos for overall efficiency, async working across time zones, collaboration, and a record of agreements.
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Alejandro Salinas
I've managed to shorten my sales cycle because I replace 30-minute meetings with prospects with three five-minute videos. I've literally seen ten days just fall off of that process and allow me to go quicker.
Nicolas Bressy
The best meeting recording solution! Super easy to set up. Claap reduces the need for manual work drastically.
Vincent Costiou
Great to automatically extract key takeways and next steps from my client calls! Super easy to use.
Julien Duhaubois
Great all-in-one video recording tool. Provides a very convenient solution for meetings recording + video recording, at a much better price that alternative options
Pierre-Marie Mogenet
Completely changing how we collaborate and run user research, for the best. Top quality transcript, AI templates, great collaborative features.
Morgane Suignard
The best tool that gets better every month!!I can easily go back to specific time of an hour long conversation and share specific moment with my boss to have his insight.
Hugo Owen
Best tool for meeting recaps. User friendly and easy to setup.
Anne-Sybille Pradelle
Amazing experience, perfect product for our team. The transcript and recap (based on templates) are really accurate.
Barbara Bergeaud
I think it was really a game changer. Everything is easier and you waste less time. The workload after a call where you need to prepare things and think through what you have to do was divided in two.
James Gibson
We managed to cut 20% of our meetings with Claap. It’s been instrumental to balance efficient meetings for creative review and culture with recorded videos for overall efficiency, async working across time zones, collaboration, and a record of agreements.
Alejandro Salinas
I've managed to shorten my sales cycle because I replace 30-minute meetings with prospects with three five-minute videos. I've literally seen ten days just fall off of that process and allow me to go quicker.
Nicolas Bressy
The best meeting recording solution! Super easy to set up. Claap reduces the need for manual work drastically.
Morgane Suignard
The best tool that gets better every month!!I can easily go back to specific time of an hour long conversation and share specific moment with my boss to have his insight.
Pierre-Marie Mogenet
Completely changing how we collaborate and run user research, for the best. Top quality transcript, AI templates, great collaborative features.
James Gibson
We managed to cut 20% of our meetings with Claap. It’s been instrumental to balance efficient meetings for creative review and culture with recorded videos for overall efficiency, async working across time zones, collaboration, and a record of agreements.
Julien Duhaubois
Great all-in-one video recording tool. Provides a very convenient solution for meetings recording + video recording, at a much better price that alternative options
Alejandro Salinas
I've managed to shorten my sales cycle because I replace 30-minute meetings with prospects with three five-minute videos. I've literally seen ten days just fall off of that process and allow me to go quicker.
Anne-Sybille Pradelle
Amazing experience, perfect product for our team. The transcript and recap (based on templates) are really accurate.
Hugo Owen
Best tool for meeting recaps. User friendly and easy to setup.
Barbara Bergeaud
I think it was really a game changer. Everything is easier and you waste less time. The workload after a call where you need to prepare things and think through what you have to do was divided in two.
Vincent Costiou
Great to automatically extract key takeways and next steps from my client calls! Super easy to use.
All your questions. Answered.
What are the key features of Claap's AI platform?
Claap offers a suite of AI assistants designed to level up your sales performance.
AI Agent: It automates administrative tasks, allowing sales representatives to focus on closing deals. It automatically records and transcribes meetings in 99 languages, generates personalized summaries using customizable templates, crafts follow-up emails that mirror your communication style, and keeps your CRM updated by auto-filling relevant information.
AI Analyst: It provides deep insights into your sales pipeline, helping you understand why deals are won or lost with deal automated qualification & reviews. It also delivers a suite of reports to monitor objections, competitors or feature requests on autopilot.
AI Coach: It accelerates onboarding and training, providing new account executives with the tools they need to succeed, from pitch trainings to live flash-cards and AI-assisted feedback. It also enables the creation of training materials from recorded clips or highlights of best calls in a secure and engaging video library.
How many languages do you support with transcription?
Claap’s transcription supports 100+ languages and accents: afrikaans, albanian, amharic, arabic, armenian, assamese, azerbaijani, bashkir, basque, belarusian, bengali, bosnian, breton, bulgarian, burmese, castilian, catalan, chinese, croatian, czech, danish, dutch, english, estonian, faroese, finnish, flemish, french, galician, georgian, german, greek, gujarati, haitian, haitian creole, hausa, hawaiian, hebrew, hindi, hungarian, icelandic, indonesian, italian, japanese, javanese, kannada, kazakh, khmer, korean, lao, latin, latvian, letzeburgesch, lingala, lithuanian, luxembourgish, macedonian, malagasy, malay, malayalam, maltese, maori, marathi, moldavian, moldovan, mongolian, myanmar, nepali, norwegian, nynorsk, occitan, panjabi, pashto, persian, polish, portuguese, punjabi, pushto, romanian, russian, sanskrit, serbian, shona, sindhi, sinhala, sinhalese, slovak, slovenian, somali, spanish, sundanese, swahili, swedish, tagalog, tajik, tamil, tatar, telugu, thai, tibetan, turkish, turkmen, ukrainian, urdu, uzbek, valencian, vietnamese, welsh, yiddish, yoru.
What recording types do Claap support?
Claap supports audio & video uploads in a wide range of formats, from mov or mp4 to wav. The full list is available in our Help Center, but make sure to reach out to our team if you encounter any issues with your specific file format.
Besides, Claap allows you to easily record your own videos, whether by inviting a bot recorder to join your meetings or phone calls or by capturing screen recordings with our Claap Chrome extension and Desktop app.
What type of companies use Claap's AI platform?
Any B2B company with dynamic sales environments can benefit from Claap AI platform. We are used by a wide range of companies, from innovative startups to well-established industry leaders in industries like financial services, education or tech.
Claap is ideal for teams relying on conference and phone calls, as well as field sales teams needing a streamlined way to capture and share insights on the go.
What can Claap do for me if I'm not in a sales position?
Claap is incredibly valuable by enhancing communication & collaboration across teams, from founders to HR, product teams and consultants.
Claap allows everyone to capture, review, and share insights from meetings, ensuring everyone stays aligned without needing to attend every call.
Claap Chrome extension & Desktop app also let you record quick videos of your screen. It's ideal to share updates, capture feedback, and provide a record of discussions that matter.
Is Claap secure?
At Claap, we are used to working with organizations with highly sensitive data and extremely tight security requirements. By default, we deliver our services in a cloud-hosted environment which can be customized to your geographical footprint. As Claap already operates in Europe with organizations that require airtight data privacy compliance, Claap offers GDPR-compliant services. We are also in the process to be SOC2 & ISO 27001 certified.