Customer call · Revolut03:46
REC
Turn your sales conversations into trusted data for your AI agents.
Claap captures every call, meeting and email and turns what was said into CRM fields, call scores and deal forecasts. Written to your CRM on its own, and open to Claude and any agent you build.
No credit card required.
REC
Revenue team · RevolutRe: rollout plan & next stepsTo: Claap team · 10:42Captured by Claap
- +12
Trusted context
MeetingDealCompany
Next steps and blockers written automatically
6/7
Every criterion scored from the conversation
Risk summary delivered to Claude and Slack
- Capture: calls on Zoom, Google Meet and Microsoft Teams, and the emails around them.
- Deals: next steps and blockers written back to Salesforce and HubSpot.
- Scorecards: every rep scored on every call, against your own framework.
- Claap AI: agents that read the conversations through MCP, in Claude and Slack.
Trusted by revenue teams at
- Revolut
- Infopro Digital
- Skello
- Qonto
- Dash0
- TransferRoom
- VIKTOR
- Relesys
- Le Wagon
- Talentia Software
- Payrails
- Pandektes
10,000+ sales reps run their deals on Claap.
- EU hosting
- SOC 2 Type II
- GDPR
- No training on your data
How it works
Capture
Capture every sales conversation
- Record from your desktop without a bot, or add a visible bot if your team prefers.
- Capture in-person meetings from the mobile app.
- Bring dialer calls and emails into the same deal timeline.
Meetings
🎬All meetings👤My meetings✂️My video clips🌶️SPICED Scoring📞Cold Call Scoring💡Product Feedback+
Title
Owner
Source
Date
Channel
Labels
Type
Visser & Co · Discovery
Sam M.Online
Today
Sales meetings
Discovery
meeting
Northwind · Security review
Léa P.Online
Today
Sales meetings
Negotiation
meeting
Aurelia Pharma · On-site visit
Sam M.In person
Yesterday
Field sales
Demo
meeting
Halden Group · Renewal call
Jonas D.Phone
Yesterday
Customer Success
Check-in
meeting
Brackman & Voss · CFO demo
Léa P.Online
Yesterday
Sales meetings
Demo
clip
Meridian Care · Discovery
Mara K.Online
2 days ago
Sales meetings
Discovery
meeting
Kessler Retail · Pricing call
Sam M.Online
2 days ago
Sales meetings
Negotiation
meeting
Otava Systems · Intro call
Jonas D.Phone
3 days ago
Sales meetings
Qualification
meeting
Lindqvist Media · Follow-up
Mara K.Email
3 days ago
Sales meetings
Discovery
meeting
Aurelia Pharma · Legal review
Sam M.Online
4 days ago
Sales meetings
Negotiation
meeting
Visser & Co · DiscoveryRecording
SamAnnekePieterNo bot joined the call
CRM automation
It writes itself into your CRM.
- Custom objects and fields, not just a summary dumped in a note.
- Auto-classified by meeting type: Discovery, Demo, Negotiation.
- You keep control of what syncs and when.
Deals
🗂️All deals🎯Open🏆Won❌Lost📊MEDDPICC⚖️Win-Loss Deals💰High value deals+
Deal
Deal owner
Stage
Amount
Next stepAI
ObjectionsAI
Decision dateAI
BBrackman & VossBrackman
Negotiation
€150,000
Second demo for the CFO
Rollout
29 Sep
KKessler RetailKessler
Closed Won
€125,000
Kick-off with the enablement lead
Pricing
14 Aug
NNorthwind LogisticsNorthwind
Proposal
€120,000
Send the DPA to legal
SecurityDPA
12 Sep
MMeridian CareMeridian
Negotiation
€110,000
Map the current tooling
Timing
4 Oct
OOtava SystemsOtava
Negotiation
€98,000
Agree the pilot scope
Pricing
30 Sep
AAurelia PharmaAurelia
Qualification
€95,000
Loop in the RevOps lead
ProcurementTiming
1 Nov
VVisser & CoVisser
Proposal
€88,400
Security review, then pricing
PricingSeat count
24 Sep
HHalden GroupHalden
Discovery
€74,200
Confirm the renewal owner
Budget
Not set
LLindqvist MediaLindqvist
Discovery
€66,400
Share the security pack
Security
14 Oct
Deal · Visser & Co
8properties writtenSynced to CRM
Next stepAI
Security review, then pricing
Economic buyerAI
Anneke Visser · CFO
Written to HubSpot+6 more
Coaching & forecast
Score on your methodology, not a generic template.
- MEDDIC, MEDDPICC, BANT and SPICED ship ready to edit, or write your own criteria.
- Different scorecards for AEs, SEs, and CS.
- Risks and next steps land on the deal record the minute the call ends.
Deals
🗂️All deals🎯Open🏆Won❌Lost📊MEDDPICC⚖️Win-Loss Deals💰High value deals+
Amount ↓ ×+
Deal
Deal owner
Stage
Amount
M · Metrics
E · Economic Buyer
D · Decision Criteria
BBrackman & VossBrackman
Negotiation
€150,000
5/5
4/5
4/5
KKessler RetailKessler
Closed Won
€125,000
5/5
5/5
4/5
NNorthwind LogisticsNorthwind
Proposal
€120,000
4/5
4/5
3/5
MMeridian CareMeridian
Negotiation
€110,000
5/5
4/5
5/5
OOtava SystemsOtava
Negotiation
€98,000
5/5
4/5
3/5
AAurelia PharmaAurelia
Qualification
€95,000
3/5
2/5
2/5
VVisser & CoVisser
Proposal
€88,400
4/5
3/5
3/5
HHalden GroupHalden
Discovery
€74,200
2/5
2/5
1/5
LLindqvist MediaLindqvist
Discovery
€66,400
3/5
1/5
2/5
Visser & Co · Discovery
P · Pain2/5
“It’s fine for now, we just wish it were quicker.”
Transcript · 14:22 AI
Pain · last 30 days
Sam M.4.4
Léa P.4.1
Jonas D.3.2
AI agents
Activate your AI agents.
- Run it from Claude or ChatGPT through the Claap MCP connector.
- Or wire it through Zapier, Make, n8n or a webhook.
- Deliver to Slack, your CRM, a deck, a dashboard or your CMS.
Agents
👤My agents🔍Discover+
🎭Ramp Trainer
Turns closed deals into voice roleplays where an AI plays the buyers your reps will meet.
▤ 6 fieldsInstall
📊Win/Loss Analyzer
A weekly readout comparing won and lost qualification scores, and ranking the reasons.
▤ 8 fieldsInstall
🤝Sales → CS Handover
A one-page handover per closed deal: stakeholders, commitments, success criteria, risks.
▤ 9 fieldsInstall
🗂️Sales Deck Builder
A branded, prospect-specific deck, pulling pains, quotes and pricing context from the calls.
▤ 5 fieldsInstall
💬Objection Dashboard Builder
Scattered objections become a monthly dashboard: verbatim quotes, trends, coaching insights.
▤ 3 fieldsInstall
📣Sales Meetings Daily Recap
A Slack recap each morning of yesterday's calls, with objections and competitor mentions.
▤ 4 fieldsInstall
🛡️Battlecard Generator
Competitor battlecards grounded in real prospect quotes and checked against your docs.
▤ 5 fieldsInstall
🏆Customer Story Writer
A customer story page per won deal: quotes, ROI metrics, deal timeline, ready to publish.
▤ 7 fieldsInstall
🚀Customer Onboarding Deck Builder
Persona-specific onboarding decks per closed-won deal, grounded in the CRM record.
▤ 6 fieldsInstall
Agent Gallery
Win/Loss Analyzer8 fieldsInstall
Prompt
A weekly readout comparing won and lost qualification scores, and ranking the reasons.
A readout in SlackWeekly
By role
The same conversations, read four different ways.
Sales leaders
See which deals are real before they slip, with the moment in the call that proves it.
Sales reps
The CRM fills itself in after every call, so selling stops competing with admin.
RevOps
Structured conversation data your reporting can run on, without a homegrown pipeline to maintain.
Customer Success
Handover context that survives the move from sales, and renewal risk you can see coming.
Intelligence Layer
Use your context layer for your own AI use cases.
Claap structures Competition, Objection and Feature Request fields before your agents use them. They retrieve labeled fields instead of parsing raw transcripts, leaving less room for hallucinations.
- Call
- Desktop
- Mobile
2 · Context layerStructured sales context on every meeting, deal, company and contactSwitch
Switch recorders. Keep your history.
Most teams joining us are replacing something expensive, fragile, or both. We handle the move end to end.
Bring your history over.
We migrate transcripts, recordings and metadata from Gong, Modjo, Fathom and Clari, so your history moves with you.
Built for regulated teams.
EU hosting, GDPR, SOC 2 Type II, DPA on request. No training on your data. The requirements that block enterprise deals, handled.
Pay for how you actually work.
Separate recorder and reviewer tiers, reassignable as your team changes. Fit high-turnover and mixed sales-plus-CS orgs without overpaying.
Customer stories
Teams already running on Claap.
- Weglot
10+ hrs
back per rep, every week
Give every sales rep their week back.
Read the story - Evaneos
3 hrs
saved per AM, per week
Less admin after every account review, and churn risk visible earlier.
Read the story - Ronspot
26%
higher deal value
Signals extracted from calls turned into more valuable deals.
Read the story
- Skello
Zero clicks for the reps, and Salesforce still fills itself. My sales team finally gets the deal context instead of a half-filled form.
Vlad Coman
RevOps
- WP SEO AI
The ability to push structured insights directly into HubSpot fields is just incredible. It ensures accuracy and helps us track deal progress effortlessly.
Pontus Bäckman
Head of RevOps
- Infopro Digital
For managers it is great: we spot what is not working straight away, and we can work on it very precisely with the advisors. Our coaching is more efficient.
David Bonneau
Site director
Frequently asked questions
How fast can I get started?
About 15 minutes for you and your team. Start on the free plan, no sales call needed. Want a guided tour instead? Book a demo, and we'll set you up live.
What does Claap actually do?
It records your calls, meetings and emails, then reads them: qualification fields, risks, next steps and a score against your methodology. Those land in your CRM on their own, and the same data is open to Claude and any agent you build.
How many languages does transcription support?
99. Multilingual teams get the same quality of transcript, scoring and CRM fields as an English-speaking one.
Do I need a bot in my meetings?
No. Claap records Zoom, Google Meet and Microsoft Teams without joining as a participant, so nothing changes about how your calls feel. If your team prefers a visible bot, that is available on every plan too.
What kind of companies use Claap?
Revenue teams, from startups to enterprises: Qonto, Figures, Uberall, Revolut, Qogita, Surfe and ScorePlay among them. More than 10,000 sales reps run their deals on Claap.
Is Claap secure?
EU hosting, GDPR, SOC 2 Type II, and a DPA on request. Your data is never used to train models.
How much does Claap cost?
Basic is free. Pro is €24 per user per month billed annually, or €30 monthly. Business is €48 annually, or €60 monthly. Enterprise is custom.
See it on your own pipeline.
A 30-minute demo on your real deals. Replacing another platform? Ask how we migrate your history.