Stay in control of every deal. Coach at scale.

Claap captures every sales interaction, evaluates calls against your qualification framework, and activates AI Agents to run follow-ups, update your CRM, and flag risks. So you can coach with real context and scale what your best reps do.

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Trusted by 10,000+ sales reps who chose speed, adoption, and fair pricing over legacy tooling.

How it works?

Struggling to see what’s really happening in deals? Missing insights buried inside calls? Unsure why some reps win while others stall, or how to coach and onboard consistently?

Get reps focus
(not type)

Free your team from admin so they can focus on selling.
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Claap records every call, writes summaries and follow-ups, and updates your CRM with full context

Act with full-field visibility

See what actually happens in deals.

Claap captures objections, buying signals, competitor mentions, tone, and engagement, then surfaces the insights and actions that impact conversion.

Train faster, coach smarter

Turn conversations into learning.

Claap delivers AI coaching mapped to your methodology, 1:1 feedback, playlists of best moments, and instant access to the calls that matter.

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4 reasons Sales managers love us

1. Hit Targets with Pipeline You Can Trust

Get real-time visibility into deal health and rep execution.
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- Detect risks early with AI alerts on stalled deals or weak qualification.

- Surface competitor mentions across every opportunity to spot market trends.

2. Zero Admin. Zero Friction. A Clean CRM.

Finally, your team breathes, and you’re off CRM patrol.

- AI generates notes, summaries, and key highlights for every rep call.

- Critical moments sync to your CRM automatically.

- Follow-up messages ready to send, personalized for each prospect.

3. Turn Reps into A-Players Faster

Replace gut-feeling coaching with insights from real calls.

- Onboard reps 2× faster with playlists of top-performer moments.

- Use AI scoring & coaching templates for targeted feedback at scale.

- Give every rep an always-up-to-date playbook of proven winning pitches.

4. Align Your Revenue Org Around Reality

Bring the Voice of the Customer to Marketing, Product, and Customer Support.

- Share market signals instantly to sharpen messaging and product decisions.

- Turn scattered deal intelligence into coordinated, revenue-driving action.

Claap? It's sick.

Alejandro Salinas

Sr Account Executive

Since we plugged Claap in, every call is captured without a bot killing the vibe. The AI coaching scores my calls and tells me exactly where I lost the deal. I've shaved ten days off my sales cycle just by knowing which questions to ask.

Barbara Bergeaud

COO

After every call, our CRM updates itself: deal scores, next steps, custom fields, all filled in. The workload after a meeting was cut in half overnight. My team finally trusts the pipeline data because it comes straight from the conversations.

James Gibson

General Manager

We plugged Claap into our outbound stack through MCP and our conversion rates jumped almost overnight. Every lost call became a warm lead again. We doubled the number of deals coming from that channel.