Unlock Sales Success: The 10 Best Sales Enablement Platforms in 2024

Sales enablement can be a game-changer for businesses looking to boost their sales productivity, improve team performance, and deliver a seamless customer experience. But with so many tools available, choosing the right sales enablement platform can feel overwhelming.

This is why we made this guide for you: we’ll explore the top sales enablement platforms for 2024, their key features, and how they can transform your sales process, so that you can make your choice, at last! 

What Are Sales Enablement Platforms?

Defining the essentials

Sales enablement platforms are software tools that equip sales teams with the resources, content, and insights they need to sell more effectively. These platforms provide a central hub for organizing, managing, and delivering content and training to sales teams. The goal is to make it easier for sales reps to engage with prospects, close deals faster, and optimize their performance.

A sales enablement platform typically combines a variety of functionalities, such as content management, training modules, sales analytics, and integrations with customer relationship management (CRM) tools. It can be thought of as a comprehensive toolkit that should empower your sales team with everything they need to succeed.

A few types of sales enablement platforms

There’s a wide range of sales enablement platforms designed to meet different needs within a sales organization. Let's explore some of the main types to clear the landscape.

• Sales engagement platforms: they help sales teams streamline the way they engage with prospects, offering features like email sequencing, automated outreach, and tracking interactions, so you can stay on top of follow-ups and create personalized communication strategies.
• Sales content management solutions: sales content management tools focus on organizing and delivering the most relevant content and resources to sales reps - including for instance case studies, brochures, presentations. 
• Video-Powered Sales Enablement: due to the increasing reliance on virtual meetings, video-powered sales enablement tools are becoming essential. With these video tools, your sales teams will be able to create, share, and track video messages, demos, and presentations, to build personal connections with prospects and above all to make sales interactions more engaging and effective. If you feel interested in these kinds of platforms, you should consider trying Claap!

• Sales Intelligence and Intent Platforms: sales intelligence tools provide valuable insights into customer behavior, including purchasing intent and readiness to buy (which can obviously help sales teams understand customer needs and tailor their approach accordingly, or prioritize leads).

Best features to look for

When opting for a sales enablement platform or another, you’ll want to make sure it offers the features that best support your sales team's goals. But overall, according to us, the must-have features every efficient platform should possess (because you’ll need them!) are the following:

• Sales coaching, training, and onboarding support

Coaching and training tools features are essential because they will help new reps get up to speed and experienced reps continue to improve. A platform with integrated learning modules can provide ongoing development to boost skills and close more deals. You can have a look here at the best free sales coaching softwares, of there for more specifically video training platforms. 

• Sales analytics and reporting

To truly understand how your sales team is performing, you'll need powerful analytics and reporting tools. These insights allow you to track KPIs, identify areas for improvement, and make data-driven decisions - and eventually boost your teams’ efficiency.

• CRM integration

The best sales enablement platforms seamlessly integrate with your CRM, ensuring that data flows smoothly between systems. CRM integration is key (look at the best practices here): it helps eliminate silos, streamlines workflows, and ensures sales reps always have up-to-date customer information.

• Communication tools

Integrated communication tools - such as email, chat, and video conferencing (in particular asynchronous communication tools) - help sales teams stay connected with prospects and collaborate effectively with each other. And in addition these tools can also automate repetitive task (you can find a list of the best sales automation softwares right here), saving precious time and effort.

Choosing the Right Sales Enablement Platform for Your Business

Besides these key features, selecting the right sales enablement platform for your business can still be a complex decision among many convincing options. Eventually, it all comes down to aligning the platform’s features with your team's unique needs. Here are some practical details that can make a huge difference for your choice: 

Aligning with your sales team's needs

Understanding your sales team’s workflow and challenges is the first step in selecting the right platform. Does your team struggle with content organization? Is it looking to automate outreach? Answering your team’s most urgent needs must be your number one criterion.

Evaluating ease of use and adoption

Moreover, a platform is only effective if your team can use it consistently. The ease of adoption and the quality of the user interface are often forgotten but must be taken into account, in order to ensure the platform won’t overwhelm your sales reps. Thus, you might preferably look for a solution that offers user-friendly navigation and adequate support during the implementation process.

Seamless tech stack integration

Ensure the sales enablement platform integrates well with your existing tools, including CRM systems. A seamless integration will help centralize your sales operations and streamline processes - maybe you won’t see the time you save, but you will inevitably notice the time you lose if the integration isn’t perfect!

Customization and workflow automation

Since sales teams have different workflows and requirements, it’s essential to choose a platform that can be customized to fit your needs - your sales teams are agile, your platform should be too!

Pricing and licensing considerations

It’s maybe the most obvious criterion, but pricing matters, especially since it can vary significantly between platforms: some offer tiered pricing based on features, while others use a per-user or subscription model. Be sure to evaluate all the features you need to ensure the investment is suited to your current and future needs.

The Biggest Transformative Benefits of Sales Enablement Platforms

As we might have guessed already, sales enablement platforms can offer truly transformative benefits for both your sales team and your business; let’s just wrap them up quickly.

Boosting sales productivity and performance

By providing the tools and resources needed to streamline sales processes, these platforms can significantly boost your sales team’s productivity: from automating administrative tasks to offering real-time insights into customer interactions, sales enablement platforms help reps spend more time on their core activity - selling.

Enhancing the customer experience

Sales enablement platforms help sales teams provide a more personalized and tailored experience for prospects. With access to the right content and insights, reps can engage with leads in a more meaningful way, improving conversion rates and building stronger customer relationships.

Developing seller skills and expertise

Finally, with built-in coaching, training, and content management tools, sales enablement platforms allow sales reps to continually develop their skills. Over time, this leads to better-equipped teams that can consistently hit and exceed targets.

Our Top 10 Sales Enablement Platforms for 2024

Now it’s time to take a closer look at what truly matters: the top sales enablement platforms in 2024, those that are real game-changers. These platforms are all known for their robust features and ability to drive sales success. Let their differences help you to make your choice.

1. Claap

Claap might be the best option if you want to develop a comprehensive sales enablement strategy. Indeed, Claap is an AI Meeting Assistant designed specifically for sales teams to elevate how they work, in particular by making meetings actionable and insightful. 

Key Features: 

• AI-powered sales analytics and reportings: Claap will automatically record your meetings, and above all provide you with AI-generated notes and summaries, so that your team can quickly grasp essential information. Claap’s reports will highlight all the discussed action items, common objections or competitive mention, helping you with your strategic sales planning.
• AI meeting templates: Claap offers AI-generated templates you can even modify in real-time, to capture the structure of your sales meetings and highlight key details. 
• Actionable sales coaching: with its AI-powered sales coaching software, Claap helps sales managers to give focused feedback to reps, based on talk-time data and conversational patterns measured with AI to identify opportunities for improvement. 
• Great integrations: Claap integrates seamlessly with your CRM, collaboration tools and general tech stack for higher efficiency - you can connect Claap to your favorite tools to create powerful workflows for your sales and leadership. 

Pros: 

• Improved collaboration: Claap’s real-time collaboration tools foster teamwork, helping sales reps, managers and other stakeholders to work together seamlessly - which can be particularly beneficial for remote or hybrid teams.
• Ease of use: by consolidating video, audio calls, task management in one platform, Claap reduces the need for switching between multiple tools and ensures streamlined communication. 
• Robust AI insights: useful for data-driven coaching, objection handling, identifying trends across successful or unsuccessful meetings, and in the end refining your approach.

Don’t hesitate to give Claap a try with a 14-days FREE trial ! 

2. Outreach

Key Features:

• Automated workflows: it allows you to automate the entire sales outreach process, saving time on repetitive tasks like follow-ups.
• Multi-channel engagement: engage with prospects through email, phone, social media, and video - all from only one platform.
• Advanced analytics: real-time data insights on sales performance, engagement metrics, and pipeline health.

Pros:

• Scalable: Outreach is suitable for sales teams of all sizes, from small startups to large enterprises.
• Highly customizable workflows: it will suit various sales strategies.

Cons:

• Pricing: it can be expensive for small businesses or teams on a tight budget.
• Complexity of advanced features: they may require some time to fully grasp.

3. HubSpot Sales Hub

Key Features:

• CRM Integration: HubSpot Sales Hub integrates seamlessly with HubSpot CRM, but also with other popular CRMs, centralizing customer data.
• Sales automation: follow-up emails, pipeline management, task reminders.
• Reporting and analytics: it provides comprehensive reporting to track sales metrics, forecast revenues, and identify trends.

Pros:

• User-friendly: the platform is known for its ease of use, with a simple interface that’s ideal for teams new to sales enablement.
• Affordable: it offers a free tier with limited functionality, making it an accessible option for small businesses.
• All-in-one solution: HubSpot combines CRM, sales enablement, and marketing tools in one platform.

Cons:

• Limited customization: while easy to use, it doesn’t offer the same level of customization and flexibility as some other platforms.
• Can be basic for larger teams: while great for small teams, larger organizations might find the platform’s features limiting.

4. Salesforce Sales Cloud

Key Features:

• Customizable dashboards to track your sales performance and KPIs.
• AI-Powered insights: Salesforce Einstein AI analyzes data to offer actionable sales insights, predict customer behavior, and recommend next steps.
• Seamless CRM integration: as part of the Salesforce ecosystem, it integrates effortlessly with other Salesforce products.

Pros:

• Powerful analytics: Salesforce is known for its robust reporting and data visualization tools that help you make data-driven decisions.
• Extensive integrations: with hundreds of third-party integrations, Salesforce can integrate with almost any tool in your tech stack.

Cons:

• Complex set up: Salesforce can be challenging to implement and requires a certain level of technical expertise.
• Pricing: the platform is typically more expensive compared to other sales enablement solutions, especially for small businesses.

5. Zoho CRM

Key Features:

• Lead and pipeline management: Zoho CRM helps track leads, manage deals, and forecast sales with ease.
• Email and social media integration: engaging with prospects through email campaigns, social media, and automated workflows.
• Customizable reporting on sales activities and performance metrics.

Pros:

• Affordable pricing: great option for small and mid-sized businesses.
• Easy to use: known for its straightforward set up and user-friendly interface.
• Great integrations: Zoho integrates well with a range of third-party applications, (including Google Workspace and Microsoft 365).

Cons:

• Limited advanced features: some advanced features available in other platforms (like AI-driven insights) are not as robust in Zoho CRM.
• Basic analytics: reporting features are good but not as advanced as those of other platforms.

6. Mindtickle

Key Features:

• Sales coaching and training: interactive learning paths, gamified training, and ongoing coaching for continuous skill development.
• Performance tracking of sales rep performance in real time to identify areas for improvement.
• Certifications: sales reps can earn certifications to demonstrate their expertise and readiness.

Pros:

• Great for skill development and teams that prioritize ongoing development and coaching.
• Gamification: the gamified experience makes training more engaging and motivates reps to perform better.

Cons:

• Pricing: can be quite high for small businesses.
• Complex set up: the platform may require time and resources to set up and customize fully.

7. Highspot

Key Features:

• Content management: centralizes your sales content, making it easy for reps to find and share the most relevant resources.
• Sales performance insights: advanced analytics track how sales content is being used, which materials are most effective, and where improvements can be made.
• CRM Integration, making it easy to incorporate into your existing workflow.

Pros:

• Robust content management capabilities, making it perfect for large sales teams with a lot of resources.
• Content effectiveness tracking: helps you understand which pieces of content are driving conversions.

Cons:

• Complex for small teams: the feature set might be overkill for small teams or businesses that don’t need all the advanced features.
• Expensive: pricing can be prohibitive for smaller businesses.

8. 360 Learning

Key Features:

• Collaborative learning tools: allows sales reps to collaborate on learning materials and share knowledge within teams.
• Custom earning paths and certifications programs to track rep progress.
• CRM integrations: seamless communication and data flow.

Pros:

• Focus on collaboration: encourages knowledge-sharing and peer learning, which can enhance team engagement and learning.
• Continuous learning: promotes ongoing skill development and upskilling.
• Intuitive: easy to use for both trainers and sales reps.

Cons:

• Lacks some advanced sales features: 360 Learning focuses heavily on learning and development, with fewer sales engagement or analytics tools.
• Less advanced reporting: may not offer as in-depth reporting as other platforms focused on sales analytics.

9. Guru

Key Features:

• Knowledge base management: organizes critical knowledge, sales content, and customer-facing materials.
• Real-Time content sharing: share content instantly with your sales team and ensure everyone has access to the latest information.
• Team collaboration: enables sales teams to collaborate and share best practices.

Pros:

• Great for internal knowledge sharing: makes knowledge and content easy to share and access for sales teams.
• User-friendly: very easy for teams to use with minimal training required.
• Real-time updates: keeps your team up-to-date with the latest content and resources.

Cons:

• Limited sales-specific features: Guru is more of a knowledge management platform than a full-fledged sales enablement tool.
• Basic reporting: lacks advanced sales analytics and performance tracking features.

10. Dealfront

Key Features:

• AI-Powered sales intelligence: Dealfront uses AI to provide insights into buyer intent, lead scoring, and market trends.
• Customizable prospecting tools: helps sales teams prioritize leads and engage high-value prospects effectively.
• Real-time alerts:notifies sales reps when leads take important actions, such as visiting a pricing page or requesting a demo.

Pros:

• Lead prioritization: helps teams identify and prioritize the highest-potential leads.
• AI-Driven insights: the platform’s AI features provide real-time intelligence, improving prospecting efforts.
• Customizable workflows: tailor workflows to your team's needs, streamlining your sales process.

Cons:

• Limited content management: Dealfront focuses more on sales intelligence and prospecting than content management or training.
• Limited breadth of features than other sales enablement tools.

‍