How Dune Energie standardized sales and boosted win rates with Claap
What You’ll Learn
✅ How Dune Energie boosted closing rates by standardizing sales processes
✅ How Claap helped scale the sales team while improving efficiency
✅ How async videos enabled better coaching and knowledge sharing
How Dune Energies Uses Claap
The Challenge: A Disorganized Sales Process
When Pierre Ardellier joined, he found a team operating on quantity over quality, with no structured workflows:
1. Messy deal tracking: Only 20% of deals were properly logged in the CRM.
2. Inconsistent closing rates: Senior closers converted 95% of deals, while others struggled at 60%.
3. No centralized training: Sales reps lacked access to best practices, making onboarding slow.
We had no structured process, and most deals were still tracked in Excel.
The Solution: Claap as the Sales Engine
Ardellier implemented Claap to bring clarity and efficiency to the team:
✔ Standardized Sales Workflows: Every stage, from discovery to closing, was documented with Claap, ensuring consistency.
✔ A Sales Academy for Knowledge Sharing: Sales calls were recorded and analyzed, helping new reps learn from top performers.
✔ Seamless CRM Integration: Syncing with Salesforce reduced manual data entry and improved accuracy.
We now understand what top closers do differently and use those insights to train the whole team.
The Results: A More Efficient, High-Performing Sales Team
This new approach has delivered results beyond expectations for Dune Energie:
🚀 Higher closing rates: Identifying and fixing weak spots led to more consistent conversions.
⚡ Faster onboarding: New hires ramped up quickly by reviewing successful sales calls.
📊 Streamlined CRM usage: No more messy Excel sheets—sales data is now always up to date.
Claap isn’t just a tool; it’s the foundation of our sales strategy. It lets us scale smarter, faster, and with less friction.
The Future: Scaling with Confidence
With plans to grow the team to 45 reps and expand into enterprise sales, Dune Energie relies on Claap to maintain efficiency at scale.
Claap gave us the clarity and tools we needed to win more deals. And we’re just getting started.