How Ignify slashed admin time by 50% and transformed sales coaching with Claap

What You’ll Learn

✅ How Ignify cut administrative time by 50% with Claap

✅ How automation enables better coaching and client impact

✅ How Ignify scaled its services without compromising quality

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How Ignify Uses Claap

The Challenge: Too Much Admin, Not Enough Impact

Ignify, a sales consulting firm co-founded by Maxime Robles and Vincent, helps startups build scalable sales operations. After scaling Swile from 10 to hundreds of sales reps, they knew the challenges of structuring sales teams firsthand. But as Ignify grew, they faced a major roadblock:

• Admin overload: Every coaching session required 1.5+ hours of follow-up work, from note-taking to playbook creation.
• Scalability concerns: Growth was limited by the time spent on documentation.
• Client accountability: Ensuring teams implemented strategies was difficult without clear tracking.

We were drowning in admin work instead of focusing on coaching and strategy.

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The Solution: Claap as Ignify’s Efficiency Engine

To streamline workflows and enhance coaching, Ignify turned to Claap.

Here’s how it transformed their operations:

✅ Automated Documentation

• Claap records and transcribes client sessions, eliminating manual note-taking.
• Insights and decisions are captured instantly, freeing up time for high-value tasks.

✅ Scalable Playbook Creation

• Key themes from calls (recurring questions, objections, winning tactics) are extracted to build tailored client playbooks.
• “Having all these insights in one place made playbook creation seamless,” Maxime noted.

✅ Targeted Coaching & Insights

• Claap pinpoints areas for improvement, allowing more precise coaching.
• One client used Claap to refine closing techniques, leading to stronger conversion rates.

It’s like having a magnifying glass on performance

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The Results: More Impact, Less Effort

Claap delivered game-changing results for Ignify:

🚀 50% Less Admin Time: Automated documentation freed up time for strategy and client engagement.

💡 Better Coaching Precision: Insights from Claap helped refine training sessions and improve client outcomes.

⏳ Faster Client Results: Clients received real-time feedback, accelerating their progress.

💪 Stronger Client Relationships: Automated follow-ups ensured clear communication and accountability.
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Claap has revolutionized how we work. If we had to keep just two tools, Claap would undoubtedly be one of them.

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For Ignify, Claap isn’t just a tool—it’s a growth enabler. By streamlining operations and maximizing impact, Ignify can now scale efficiently while delivering top-tier sales consulting.