The 8 Best ChatGPT Prompts to Maximize Customer Engagement (+ Templates)

What is Customer Engagement?

Customer engagement is about how a business interacts with its customers to build strong relationships. It includes every point of contact a customer has with a brand, from the first time they hear about it to ongoing support after a purchase. Good customer engagement makes customers happy, keeps them coming back, and encourages them to tell others about the brand.

How to Maximize Customer Engagement?

Maximizing customer engagement implies knowing how to engage with them and doing it the right way. Let’s see the different kinds of contact you need to master:

First Contact

The first contact is very important to build a strong customer relationship and maximize customer engagement. Here are the different kinds of first contact:

• Cold Contact: A contact with a potential customer that had no prior interaction with your company.
• Warm Contact: A contact with someone who had an interaction with your company (by attending an event, answering to a form…). 

‍

Re-Engagement Contact

Sometimes, a customer is just not as engaged as you’d like them to be. This is when you need a re-engagement strategy to naturally restart the conversation. Re-engagement contacts are essential for reconnecting with inactive customers and reigniting their interest in your product or service. Here are the different kinds of re-engagement contacts:

• Follow-Up: A contact with a prospect/customer you already talked to (they can even already be in a buying process). 
• Check-In: A contact with an existing customer to ensure satisfaction and respond to potential needs.
• Exclusive Offer/Promotion: A contact to provide special deals to incentivize purchases and make customers feel valued.

Bonus Contact

This kind of contact isn’t used to restart a conversation or solve an issue. It’s more of a bonus: something that will boost the customer relationship and maximize customer engagement in the long-term:

• Product Demo: A contact with a prospect to propose a demonstration of the product.
• Thank You Message: A message sent after the purchase to thank the customer for your interaction.
• Onboarding Support: A contact made after the purchase to offer assistance to new customers in getting started with your product/service.

‍

How do I Use ChatGPT?

Using ChatGPT to craft effective cold call scripts is straightforward. Here’s a step-by-step guide on how to access and utilize this powerful tool:

1. Access ChatGPT: First, visit the OpenAI website or the platform that hosts the ChatGPT application. You will need to create an account if you haven’t already done so.

2. Start a New Session: Once logged in, look for an option to start a new chat or session. This is where you’ll input your prompts.

3. Input Your Prompts: Think about what you want to achieve with your cold call. What are the key points you need to cover? Type these into ChatGPT as prompts. For example, you might enter “introduction for a cold call about a new financial planning service” or “how to ask about current suppliers in a cold call.” Or use one of the prompts in the section below.

4. Generate Scripts: After inputting your prompt, ChatGPT will process the information and generate a text based on your requirements. This text will be formulated to engage and interest the type of customer you are targeting.
5. Refine the Script: Once you have the initial script, you can refine it to better suit your voice or the specific needs of your campaign. You might want to tweak the language, add personal touches, or adjust the call to action.
6. Practice and Implement: Practice the script to ensure it sounds natural when you deliver it. Then, use it in your actual cold calls to see how it performs with real customers.

By following these steps, you can use ChatGPT to create personalized, effective cold call scripts that are designed to convert leads into customers.

8 Best Prompts to Maximize Customer Engagement

In the following sections, I’ll give you the best prompts to give to ChatGPT to create personalized messages/emails to send to your prospects and customers to maximize customer engagement. 

Cold Contact

Generate a personalized [message/email] for a [job title] named [Name] in the [Industry] industry, working for [Company Name]. The [message/email] should begin with a friendly greeting and a brief introduction of [Name] and their company [Company Name]. Introduce the product/service [Product/Service Name], clearly stating its top benefit [Top Benefit] for companies in the [Industry] industry. Mention a common pain point [Relevant Pain Point] experienced by these companies and explain how [Product/Service Name] effectively addresses this issue. Close with an invitation for a follow-up action, such as scheduling a demo, a brief meeting, or a free consultation, ensuring to leave space for the recipient to choose a convenient time. propositions. Close the section with a brief summary that reinforces the reliability and effectiveness of the proposed methodology.

Warm Contact

Generate a personalized [message/email] for a [job title] named [Name] in the [Industry] industry, working for [Company Name], who previously interacted with our company by [interaction type, e.g., attending an event, filling out a form]. The [message/email] should begin with a warm greeting and a brief reminder of the prior interaction. Reintroduce the product/service [Product/Service Name], highlighting its top benefit [Top Benefit] for companies in the [Industry] industry. Mention a common pain point [Relevant Pain Point] experienced by these companies and explain how [Product/Service Name] effectively addresses this issue. Close with a personalized call-to-action, such as scheduling a demo, a brief meeting, or a free consultation, ensuring to leave space for the recipient to choose a convenient time.

‍

Follow-Up

Generate a personalized follow-up [message/email] for a [job title] named [Name] in the [Industry] industry, working for [Company Name], who has previously interacted with our company and is currently in the buying process. The [message/email] should begin with a warm greeting and a brief reminder of the previous interaction and current status in the buying process. Reintroduce the product/service [Product/Service Name], highlighting its top benefit [Top Benefit] for companies in the [Industry] industry. Address a specific aspect or feature discussed previously that the prospect/customer showed interest in, and reiterate how [Product/Service Name] can solve their [Relevant Pain Point]. Close with a clear next step, such as confirming a meeting, providing additional information, or completing the purchase, ensuring to leave space for the recipient to choose a convenient time.

Check-In

Generate a personalized check-in [message/email] for a [job title] named [Name] in the [Industry] industry, working for [Company Name], who is an existing customer. The [message/email] should begin with a warm greeting and a brief acknowledgment of their ongoing relationship with our company. Express appreciation for their business and ask about their satisfaction with the product/service [Product/Service Name] they are currently using. Mention a specific feature or benefit [Feature/Benefit] they have previously shown interest in or utilized, and inquire if there are any additional needs or challenges they are currently facing that we can assist with. Close with an invitation for further discussion or a meeting to explore how we can continue to support their success, ensuring to leave space for the recipient to choose a convenient time.

‍

Exclusive Offer/Promotion

Generate a personalized [message/email] for a [job title] named [Name] in the [Industry] industry, working for [Company Name], to provide a special deal or exclusive promotion. The [message/email] should begin with a warm greeting and a brief acknowledgment of their relationship with our company. Express appreciation for their interest/business and introduce the exclusive offer/promotion [Offer/Promotion Details], highlighting its top benefit [Top Benefit] for companies in the [Industry] industry. Mention how this offer/promotion can help solve a relevant pain point [Relevant Pain Point] or enhance their experience with our product/service [Product/Service Name]. Close with a clear call-to-action, such as redeeming the offer, scheduling a demo, or making a purchase, ensuring to leave space for the recipient to choose a convenient time.

Product Demo

Generate a personalized [message/email] for a [job title] named [Name] in the [Industry] industry, working for [Company Name], to propose a product demonstration. The [message/email] should begin with a warm greeting and a brief introduction of [Name] and their company [Company Name]. Reintroduce the product [Product Name], highlighting its top benefit [Top Benefit] for companies in the [Industry] industry. Mention a common pain point [Relevant Pain Point] experienced by these companies and explain how [Product Name] effectively addresses this issue. Close with an invitation to schedule a product demonstration, ensuring to leave space for the recipient to choose a convenient time.

Thank You Message

Generate a personalized thank you [message/email] for a [job title] named [Name] in the [Industry] industry, working for [Company Name], to express gratitude for their recent purchase. The [message/email] should begin with a warm greeting and a sincere thank you for their purchase of [Product/Service Name]. Highlight the top benefit [Top Benefit] they will gain from the product/service and reiterate your commitment to their satisfaction. Mention a specific feature or aspect [Feature/Aspect] that will be particularly beneficial for their company. Invite them to reach out if they have any questions or need assistance and close with a reaffirmation of your appreciation for their business.

‍

Onboarding Support

Generate a personalized onboarding support [message/email] for a [job title] named [Name] in the [Industry] industry, working for [Company Name], following their recent purchase of [Product/Service Name]. The [message/email] should begin with a warm greeting and express enthusiasm about their recent purchase. Offer assistance in getting started with [Product/Service Name], including a brief overview of the key features and benefits [Key Features/Benefits] that will be particularly useful. Provide information on available resources, such as user guides, tutorials, or support contacts, to help them with the initial setup and any questions they may have. Close by inviting them to reach out for any additional help or to schedule a call for further assistance, ensuring to leave space for them to choose a convenient time.

Discover Claap and Boost your Closing Rate by 50%

Claap is an audio and video transcription tool, and a meeting recorder. But Claap is more than that and its comprehensive set of features will help you increase customer engagement more than any ChatGPT prompt.

Claap is the Best Meeting Assistant

Claap removes the need of taking notes. And this is a game changer : you can be completely focused on your prospect and then be more impactful. You are also less likely to forget something your interlocutor mentioned… This means you can build a stronger relationship with your interlocutor. You can even look at the summary generated by Claap to directly spot important elements to keep in mind !

Claap Increases Customer Engagement

Claap is an asynchronous meeting tool. On Claap’s platform, you can record your screen while having your camera on. This way, you can communicate any information in a 2 to 5 minute video. We call that a claap. 

This is a revolution. Instead of spending 30 mn in a synchronous meeting, you spend 10 mn recording a short video to communicate with your prospects and clients. Then, they can respond to it on Claap’s interface, reacting to it, adding comments… and all that very accurately as they can even select a part of the screen to react to !

Just like you, your prospects and customers love what makes them save time. It reflects on customer engagement and conversion rates: 

“Every time I was doing that I had like 40% conversion rates compared to like 3, 4, or 5% with normal approaches.” (Guillaume De Nacquard, from Surfe)

‍

In short, Claap is a must-have tool if you’re looking to increase customer engagement. If you’re not convinced yet, you can test Claap’s features for free for 14 days. Start now, and see the difference ! (Free plan with no credit card required)

‍