The Ultimate Guide to Corporate Training Video Production

With advancements in technology, creating corporate training videos has become easier and more cost-effective, providing an excellent alternative to traditional training methods.

In this article, we'll delve into everything you need to know about corporate training video production and how leveraging tools like Claap can take your training initiatives to the next level.

What are Corporate Training Videos?

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Characteristics of corporate training videos

Corporate training videos are specially designed videos that aim to educate and train employees on various aspects of their job roles, company policies, industry standards, and more. These videos typically feature:

• Clear and concise content: Focused on delivering key information without unnecessary fluff.
• Engaging visuals: Including animations, infographics, and real-life scenarios to maintain viewer interest.
• Interactive elements: Quizzes, simulations, and clickable links to reinforce learning.
• Professional production quality: High-definition video and audio for a polished and professional appearance.

When to use corporate training videos?

Corporate training videos are versatile and can be used in a variety of situations, including:

• Onboarding new employees: Helping them understand company culture, policies, and procedures.
• Skill development: Teaching specific job-related skills or introducing new tools and technologies.
• Compliance training: Ensuring employees are aware of and adhere to industry regulations and company policies.
• Product training: Educating employees on new products or services to ensure consistency in knowledge and customer service.

Why you should use corporate training videos

Using corporate training videos offers numerous advantages:

• Consistency: Ensures all employees receive the same information, reducing the risk of miscommunication.
• Scalability: Easily shareable across the entire organization, regardless of location.
• Engagement: Visual and interactive elements make learning more enjoyable and effective.
• Ensure the preservation of knowledge within your company: By constantly updating your knowledge base with new videos.
• Asynchronous access to training content: Anywhere, anytime
• Retention: Studies show that visual content helps with memory retention compared to text-only materials.

What is Corporate Training Video Production?

Corporate training video production involves the planning, scripting, filming, editing, and distributing of training videos. This process can be done in-house or outsourced to professional video production companies.

The goal is to create high-quality, engaging content that effectively communicates the training material to employees.

Why you should produce your own corporate training videos rather than use a traditional training platform

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When it comes to corporate training video production, businesses often face the dilemma of producing their own training videos or using traditional training platforms.

Both methods have their advantages, but producing your own videos can offer unique benefits that traditional platforms might not provide. Let’s explore these differences.

Customization

Suppose your company is rolling out a new software tool specific to your operations. A traditional platform might offer generic software training videos, but they won't cover the unique aspects of your custom tool.

By producing your own customized videos, you can tailor the content to address specific features and functionalities relevant to your employees.

Customization ensures that the training material is directly applicable to your employees' daily tasks, increasing the relevance and effectiveness of the training. Custom videos can incorporate your company's terminology, processes, and examples, making the training more relatable and easier to understand.

Branding

When you produce your own corporate training videos instead of using a traditional video training platform, you can really create content that reflects your company's image.

Branding in training videos reinforces your company's identity and values. It helps new employees feel connected to the company culture right from the beginning.

Control and flexibility over content

If there are updates to company policies or procedures, you can quickly create new segments or videos when you’re producing your own training videos. If you don't produce your own content, you won't be able to change it as easily.

Full control over content allows for agility and responsiveness. When training needs to be updated due to regulatory changes, product updates, or process improvements, you can swiftly produce new content when owning corporate training video production.

Specificity and Relevance

Producing your own videos ensures that every piece of training content is highly specific and relevant to your organization.

Traditional platforms may provide general retail training, but they won't capture the unique methods and strategies of your business.

Cost Efficiency Over Time

While the initial investment in producing custom videos may be higher, the long-term cost savings are significant. You won't need to continually pay for access to traditional training platforms or repeatedly schedule in-person training sessions.

High-quality videos can be used indefinitely and updated as needed with minimal expense.

By leveraging tools like Claap, which facilitates easy recording, collaboration, and distribution, the process of creating high-quality training videos becomes even more efficient.

How to Create Corporate Training Videos Easily: Step-by-Step Guide

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Step 1: Identify Objectives

Start by defining the specific goals of your training video. What skills or knowledge do you want your employees to gain?

Whether it's onboarding new hires, teaching compliance protocols, or developing new skills, having clear objectives will guide the content and structure of your video.

Step 2: Create a Script

Write a detailed script that outlines the key points you want to cover. Ensure the language is clear and concise, avoiding jargon that might confuse viewers. The script should include:

• An introduction to set the context;
• A body that covers the main content in an organized manner;
• A conclusion that reinforces the key takeaways.

Step 3: Plan Your Shoot

Plan the logistics of your video shoot, including locations, equipment, and props. Choose a quiet, well-lit environment to ensure good audio and visual quality. Decide if you need additional elements like animations or on-screen text, and prepare any necessary materials in advance.

Step 4: Record the Video

Use quality recording equipment to capture clear audio and high-definition video. Depending on your content, you may only need a software program to record your screen and webcam. Make sure to conduct a few test recordings to adjust lighting, sound, and framing before recording the final version.

Step 5: Edit the Video

Edit your footage to enhance the video quality and add engaging elements. Use video editing software to cut unnecessary parts, add transitions, chapters and incorporate graphics, animations, or text overlays that highlight important points. Ensure the final product is polished and professional.

Step 6: Distribute the Video

Choose the most effective distribution channels for your training videos. Upload them to your company’s intranet, learning management system (LMS), or a video library that supports secure access. Ensure that the videos are easily accessible to all intended employees, and provide instructions on how to access and use the training materials.

See how to create sales training in minutes with Claap:

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Scale Your Corporate Training Video Production with Claap

Scaling corporate training video production can be a daunting task, but Claap provides a suite of features designed to streamline the process and enhance collaboration. Go no further, you've found the ideal training video software. 

Here's how Claap can help you efficiently scale your corporate training video production:

Record Your Screen and Webcam

With Claap, you can easily capture both your screen and webcam simultaneously. This dual recording capability is perfect for creating training videos that require screen demonstrations along with face-to-face explanations.

Whether you’re presenting a software tutorial, conducting a virtual workshop, or explaining complex concepts, this feature ensures clarity and engagement.

Collaborative Workspace

Claap offers a collaborative workspace where team members can work together seamlessly to improve cross-functional collaboration. This all-in-one video platform gathers all your corporate training videos in one place so that they can be easily accessed by your team at any time.

Claap allows multiple stakeholders to review, comment, and provide feedback on these videos in real-time. It eliminates the need for lengthy email chains and scattered feedback, ensuring that all input is centralized and accessible. This feature significantly speeds up the review and approval process, making it easier to iterate and improve your training content quickly.

Easy Editing and Enhancements

Editing training videos can be time-consuming, but Claap simplifies this with user-friendly AI-powered editing tools. You can trim, cut, edit in the transcript, remove silences, and enhance your videos directly within the platform, adding annotations, highlights, and other visual aids to make your content more effective. 

These tools help you maintain a professional quality while reducing the time and effort required for post-production.

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AI-Powered Notes, Transcriptions & Summaries

Claap’s AI-powered notes feature automatically generates detailed notes from your video content. This tool is invaluable for corporate training video production as it allows you to quickly create transcripts and documentation. 

Claap’s AI-powered summaries take automation a step further by creating concise summaries of your training videos. These summaries can highlight the main points and key takeaways, making it easier for employees to review and retain the most critical information.

AI-powered summaries are especially useful for long or complex videos, ensuring that viewers can quickly grasp the essential content without having to watch the entire video multiple times.

Effortless Sharing and Distribution

Claap makes sharing and distributing your training videos straightforward. Once your video is ready, you can easily share it with your team or across your organization through secure links.

Whether you add it to a team Slack channel, add it to your website, send it by email to a newcomer or add it to a Notion page, sharing your training video has never been easier than with Claap. See here all the integrations supported by Claap.

Scalability and Flexibility

As your organization grows, Claap scales with you. Its cloud-based infrastructure supports large volumes of video content without compromising performance. Whether you need to train a handful of employees or an entire global workforce, Claap’s scalable solutions ensure that your training materials are consistently available and reliable.

Secure and Compliant

Claap prioritizes security, ensuring that your training videos and data are protected. The platform complies with industry standards for data security and privacy, giving you peace of mind that your content is safe from unauthorized access.

In conclusion, corporate training video production has never been easier with Claap. Give it a try now with Claap 14-days free trial.