You’ve heard of Loom but you need more information, particularly how much it costs? You're in the right place. Loom has become essential for teams who need to share video messages. It's perfect for remote teams, content creators, and sales teams who want to communicate better. In this article, we’re going to answer all your questions, diving into Loom functionalities and trying to figure out its pricing structure, so that you can make the right decision when choosing the tool that will help you close more deals.
What is Loom?
Loom is a video messaging platform that allows users to record their screen, voice, and webcam to create engaging video messages. It’s different from traditional video conferencing tools like Zoom or Teams because with Loom you don't need to schedule meetings. Just record your message and share it instantly.
With Loom, users can instantly share videos via links, eliminating the need to write long emails. It's great for giving feedback, training new team members, or helping customers with problems.
Key Features of Loom
Loom provides a range of features that make video communication effortless:
- Screen & webcam recording – Capture both your screen and yourself to create more personal video messages.
- Instant sharing – Generate shareable links instantly without the need for file downloads.
- Transcriptions & captions – Automatic text captions in multiple languages.
- Basic video editing – Trim, cut, and remove silences directly within Loom.
- Viewer insights – Track who watched your videos and engagement levels.
- Integrations – Seamlessly connects with Slack, Notion, Google Docs, and more.
Loom’s Strengths
With these key features, Loom can be a real game-changer for your business, in four main areas:
- Time-saving – Eliminates the need for back-and-forth emails and unnecessary meetings.
- Engaging communication – Video messages create better clarity than long text-based explanations.
- User-friendly – Simple interface, making it easy for anyone to record and share videos.
- Scalability – Works for individuals, small teams, and large enterprises.
Let's look at how much Loom actually costs.
Loom’s Pricing Plans
Starter Plan (Free)
- Cost: $0 per user per month
- Features:some text
- Up to 25 videos per person
- 5-minute recording limit per video
- Basic editing tools
- Transcriptions in 50+ languages
- Viewer insights & engagement tracking
Business Plan
- Cost: $15 per user per month (billed annually) ($18 per user per month when paying month to month)
- Features:some text
- Unlimited videos and recording time
- Advanced editing tools
- Custom branding
- Viewer insights & analytics
- Upload and download options
Business + AI Plan
- Cost: $20 per user per month (billed annually) ($24 per user per month when paying month to month)
- Features:some text
- Everything included in the Business Plan
- AI-powered silence and filler word removal
- Auto-generated titles, summaries & chapters
- Transcript-based editing
- AI workflows
- Variables (beta)
Enterprise Plan
- Cost: Custom pricing (contact Loom for details)
- Features:some text
- Everything included in the Business + AI Plan
- Advanced security features (SSO, SCIM, and custom data policies)
- Dedicated customer support and training
- Zoom & Salesforce integration
- Custom onboarding services
Assessing Loom pricing
Pros
One of the biggest advantages of Loom is that it’s easy to use it. The platform is designed for simplicity, allowing users to record and share videos instantly. You don't need hours of training to get started, which makes it an attractive option for people and teams who need a quick solution for video messaging.
Another strength is its scalability. Whether you’re a solo entrepreneur, a growing startup, or a large enterprise, there’s a pricing plan that fits. You can connect Loom with tools you already use, like Slack and Salesforce. This saves you time and helps you work faster.
Finally, if you’re on a tight budget, Loom’s free plan is a major selling point. While it doesn't have fancy features like AI editing, it provides enough functionality for casual users who just need basic video messages.
Cons
Let's talk about the downsides of Loom's pricing.
The free plan limits your videos to 5 minutes. This can be frustrating when you need to record longer messages and you can’t afford to upgrade to a paid tier.
Another drawback is that if you want the cool AI features (silence removal, auto-generated summaries, or transcript-based editing), you’ll have to subscribe to the Business + AI plan, which costs $20 per user per month. This can be costly if you have a big team that relies heavily on Loom for daily communication.
For larger organizations, the Enterprise plan requires custom pricing, which means businesses must negotiate with Loom’s sales team to determine costs. This makes it hard to plan your budget.
Additionally, while Loom is excellent for basic video recording, it lacks deeper AI-powered insights and analytics that some competitors provide. For businesses that require advanced video intelligence, deal tracking, and in-depth coaching insights, Loom might not be enough.
If you're looking for Loom alternatives, you should first refer to this article.
Discover Your Best Alternative: Claap
Loom is an excellent tool, but it may not be the right fit for everyone, especially for businesses looking for AI-powered features and better pricing. Claap is an all-in-one video collaboration platform designed to help teams communicate efficiently while offering more affordable plans.
What is Claap?
Claap is an AI-powered meeting assistant and sales coach designed to help sales teams turn meetings into actionable insights. More than just a meeting recorder, Claap automates note-taking, integrates seamlessly with CRMs, and provides AI-driven coaching to help teams improve performance and close more deals efficiently.
It automatically records meetings on Google Meet, Zoom, and Microsoft Teams, generating AI-powered summaries and structured insights for sales calls, customer research, and deal tracking. Sales managers can provide feedback directly on calls, while sales reps save time by eliminating manual CRM updates.
Claap’s Best Features
- AI Meeting Summaries & Coaching: Get automatic, structured call summaries and actionable feedback to refine sales pitches and improve team performance.
- CRM Integration & Workflow Automation: Seamlessly sync meeting insights with Salesforce, HubSpot, and other CRMs, eliminating manual updates and streamlining sales processes.
- AI-Powered Video Editing: Effortlessly trim recordings, remove silences, and create shareable video clips directly from transcripts.
- Sales Analytics & Reporting: Track key deal insights, customer objections, and competitor mentions with AI-driven analytics to enhance strategic sales planning.
Claap Pricing – A More Cost-Effective Alternative
Claap offers flexible pricing plans based on team size and needs:
- Free Plan: 10 minutes of meeting recording per video + 10 videos.
- Pro Plan ($24/user/month or $30 billed monthly): Unlimited videos, storage, and 1,000 minutes of recording.
- Business Plan ($48/user/month or $60 billed monthly): Includes AI-generated notes, CRM enrichment, deal insights, and coaching features.
- Enterprise Plan: contact Claap to see how the software can be tailored to your needs!
If you're looking for a platform with a different approach to meeting intelligence and sales coaching, Claap is a strong option to consider. Claap offers a 14-days FREE trial with unlimited access to all premium features!
Conclusion
Loom remains a solid option for video messaging, but its pricing might not be ideal for all users - especially for businesses looking for AI-powered insights, better collaboration, and unlimited recordings.
Loom remains a solid option for video messaging. Its intuitive design, instant video sharing, and integration capabilities make it a great choice for professionals looking to replace emails with more engaging video messages. However, for the price, Loom doesn't offer a vast range of features. Users might find that they're paying more for relatively basic functionality compared to competitors.
That’s where Claap comes in. Claap provides a similar pricing structure but with way more features. Claap not only provides all the core video collaboration features you’d expect from Loom but also goes further with AI-driven analytics, advanced video editing, and seamless CRM integrations. Designed for businesses that want to enhance productivity, Claap delivers a more cost-effective solution with greater flexibility.
If you’re searching for a powerful and affordable video collaboration tool that enhances team performance, Claap is your best alternative. With its competitive pricing and advanced AI capabilities, it ensures your business gets the most value for every dollar spent.
Try Claap today and take your video collaboration to the next level!
