How Surfe shortened their sales cycle by 10 days with Claap

What You’ll Learn

• How Surfe shortened their sales cycle by 10 days with Claap
• How async videos boosted response rates from 5% to 40%
• How Claap helped align sales and product teams with clearer communication

How Surfe Uses Claap

Surfe, the sales productivity platform that connects LinkedIn to your CRM, knows the challenge of grabbing a prospect’s attention.

Their sales team spent hours on outreach, follow-ups, and meetings—only to see slow responses and lengthy sales cycles.

With Claap, Surfe found a smarter way to sell: replacing emails and meetings with async video, making every interaction faster, more personal, and more effective.

The Challenge: Slow Sales Cycles & Inefficient Communication

Before Claap, Surfe’s sales process was bogged down by:

• Endless email back-and-forth: Sales reps spent hours explaining features via text.
• Delayed responses: Scheduling meetings dragged out the sales cycle.
• Misalignment with the product team: Reporting bugs and feature requests was slow and frustrating.

We were stuck in long email chains and misunderstandings. Explaining our product took too much time.

The Solution: Replacing Emails & Meetings with Claap

With Claap, Surfe transformed their approach:

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✅ Async video for outreach & demos: A short, personalized Claap replaced multiple emails.
✅ Fewer meetings, faster decisions: A 5-minute video could replace a 30-minute call.
✅ Clearer communication with product teams: Video bug reports and feature requests got reviewed faster.
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I’ve literally seen 10 days just fall off my sales cycle by replacing meetings with async Claaps.

The Results: Faster Sales, Higher Engagement

With Claap, Surfe’s sales team saw an immediate impact:
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🚀 Sales cycle reduced by 10 days
📈 Response rates skyrocketed from 5% to 40%
💡 Product requests processed faster with clearer video communication

When I send a 2-minute Claap instead of a pitch deck, I get way better conversion rates.

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Why It Works: The Surfe Playbook for Smarter Sales

Surfe didn’t just speed up sales—they transformed the way they connect with leads and customers. With Claap, they sell faster, communicate smarter, and stand out in crowded inboxes.

🔹 Personalize Your Outreach: A quick video mentioning a prospect’s name and needs feels tailored and engaging.
🔹 Be Available 24/7 (Without More Work): Your Claap lives on—prospects can watch and reply anytime.
🔹 Streamline Internal Communication: Video requests for product teams get prioritized faster than text tickets.

Ready to cut 10 days off your sales cycle? Try Claap today or Book a Demo!