What is a Sales Call Recording ?
A sales call recording is simply (and quite logically) the recording of a sales call, whether by phone or by video call. In this article, I will provide you with a lot of useful information about sales call recording with the final objective to boost the efficiency of your sales team.
Sales Call Recording: Legal Aspect
The first question you should ask yourself is whether you CAN record sales calls. Well, it depends on where you’re located.
If you Live in the United States
If you live in the US and live in a One-Party Consent State, then you can freely record your calls without even notifying your interlocutor. Otherwise, you’ll have to obtain your interlocutor’s authorization before hitting the ‘record’ button.
To know more about One-Party Consent States, you can have a look at this article.
If you Live Anywhere Else
If you live outside the US, you’ll have to check the national laws surrounding meeting recording to know if you can record without the consent of your interlocutor or not. In Europe, there are several countries where you can do so, including the following:
- Denmark
- Finland
- Italy
- Netherlands
- Spain
- Sweden
For safety reasons, I’d recommend always notifying your interlocutor when you record a conversation.
The 6 Reasons Why you Should Record Sales Calls
Keep the Content of your Calls
Recording a sales call allows you to revisit the content whenever needed, ensuring that you don’t miss important information. You can even use it with a meeting transcription tool to get the content of the call in text format and be able to consult it easily.
Stop Taking Notes
Recording interviews eliminates the need of note-taking to keep information. This allows you to fully engage in your conversation and make a real impact.
Analyze Customer Insights
Having sales call recordings allows you to analyze customer reactions and objections during calls to better understand their needs and preferences. You can then use this information to adapt your sales strategy and improve your performance.
Share your Communications Easily
Once a sales call is recorded, you can easily highlight key moments and send them to teammates to gather feedback or share something interesting.
Keep Consistency Across Sales Reps
Recording sales calls is a way to monitor the sales reps calls to ensure consistency in their speeches and maintain high standards across all customer interactions.
Improve Training and Onboarding
Keeping recordings of sales calls is a great way for sales reps to improve by reviewing their own calls. You can also think of keeping the best videos to use as training videos for newcomers.
The Top 3 Sales Call Recording Tools
Now that you know why you should record your sales calls, let’s see how to do it. In the next section, I will introduce you to the 3 best sales call recording tools.
Claap, the Best Option Overall
Claap’s Main Advantages
- The Best Transcription and Recording Capabilities: Claap records and transcribes meetings in 100+ languages and has the best transcription accuracy among this kind of tools !
- AI Summary: Claap comes with a range of AI features that will help you improve your efficiency. For instance, it can produce smart summaries, which highlight the key points of a meeting and find action items associated.
- Video Library: Claap allows efficient sales calls recording management through a video library in which you can find any video using a word mentioned in it.
- Collaboration Features: Claap also offers collaborative features. You can share your videos on a Claap workspace and let your teammates, or even external people respond and react to it ! They can even do it on a specific part of the screen at a specific moment of the video !
Claap’s Limitations
- Compatibility: Claap’s desktop app is currently only available on Mac. Windows is on the way.
- Limits of the Free Plan: Claap only allows 10 video uploads with the free plan.
Claap’s Pricing
- Basic: Free with an upload limit of 10 videos.
- Starter: $10/month per user with unlimited videos upload/storage.
- Pro: $30/month per user with access to AI features.
- Enterprise: Custom
Otter, the Best Audio-Only Option
Otter’s Main Advantages
- Transcription and Audio Recording: Otter allows you to transcribe meetings from the main video meeting platforms (Zoom, Google Meet and Microsoft Teams) and record the audio.
- Slide Capture Feature: While Otter doesn't record your screen during video calls, it can still capture valuable information by extracting text from slides presented during the meeting.
- Automatic Summary: Alongside the raw transcript, Otter provides both a concise summary and a list of action items, offering you a comprehensive analytical view of the call.
- Otter AI Chat: Otter AI Chat answers your questions using details from your past meeting notes. No need to find your notes when you can just ask !
Otter’s Limitations
- No Video Recording: Otter is only for audio and can't record video to go along with your transcript.
- No Speaker Recognition: Otter doesn't differentiate between participants in a meeting, making it difficult to determine who is speaking solely based on the obtained transcript.
- Privacy Scandals: Otter has a track record of audio files being shared with third parties. While Otter has taken steps to address this issue, customer anecdotes about such incidents remain disconcerting to read.
Otter’s Pricing
- Free: with 300 monthly transcription minutes and a 30 minutes limit per conversation.
- Pro: $10/user/month with 1200 monthly transcription minutes and a 90 minutes limit per conversation.
- Business: $20/user/month with 6000 monthly transcription minutes and a 4 hours limit per conversation.
Otter is a cheap tool but has important limitations. It is a relevant option if you don’t need any video recording but it generally falls short compared to Claap.
Outreach, the Most Comprehensive Option
Outreach’s Main Advantages
- Call-Related Features: Outreach is equipped with an in-app dialer and allows you to record your phone calls directly from Outreach’s platform. However, it’s not adapted to video calls…
- Comprehensive Tool: Outreach is a comprehensive tool. Outreach comes with sales engagement features, but also revenue intelligence and revenue operations features. Its features include deal management, email automation and revenue forecasting.
- Task and Activity Tracking: Outreach allows you to track and manage sales activities such as calls, emails, and meetings. This feature helps your sales teams stay organized, prioritize tasks effectively, and ensure that no follow-up or engagement opportunity is missed.
- Advanced Reporting Capabilities : Outreach provides a detailed analysis of email performance, including open rates, click-through rates, and reply rates. This is great to find the best marketing strategy !
Outreach’s Limitations
- Not Very Intuitive UI: Some users mentioned issues about Outreach interface, mainly due to the tool having so many capabilities that it's easy to be overwhelmed.
- Limited Support : Customer service for small and medium businesses is reportedly lacking, with many users experiencing minimal assistance and long response times
Outreach’s Price
Outreach doesn’t give any pricing information. But you can expect to pay around $130 per user per month. In addition to that, you’ll also certainly have to pay an onboarding fee between $500 and $1000 and an implementation fee ranging between $1000 to $8000. There is also a minimum number of seats required (20).
Outreach is a very strong option but is very costly compared to other options like Claap. That’s why I think that Claap is the best sales call recording tool. And Claap isn’t only that.
Claap is the Best Tool to Improve your Sales Team’s Efficiency
Claap Increases your Conversion Rate
Claap is an asynchronous meeting tool. It introduces a new way of communicating. Using its interface, you can record your screen while having your camera on. This is what we call a claap : a 2 to 5-minute video in which you present your findings/remarks efficiently. Our clients send claaps to their prospects, and it works very well. Look at these testimonial from Guillaume De Nacquard (Surfe)
“Every time I was doing that I had like 40% conversion rates compared to like 3, 4, or 5% with normal approaches.”
Keep in mind that your prospects, like most people, are more likely to open a video than a plain text email. And this automatically increases your conversion rate.
Claap Reduces the Length of your Sales Cycle
With asynchronous communication, you avoid many issues associated with synchronous communication. No need to coordinate schedules or spend 30 minutes in a meeting, you can just record your claap and send it to your prospect. Or even easier, your interlocutors can directly go to your Claap workspaces and watch your claaps. Then, they can react to them, ask questions, and even do it in a video.
